Gionee Elife S7 SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 2201

SWOT Analysis of Gionee Elife S7 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gionee Elife S7

Parent Company



Mobile Phone Handsets



Tagline/ Slogan

“Slim to perfection”


Slimmest dual SIM smartphone



Stylish and smart touch phones

Target Group

Upper Middle class smart phone users


Slimness without compromise on specifications

SWOT Analysis


1. Part of Gionee’s super slim series, built of magnesium alloy, sports metal frame

2. Features super AMOLED FHD

3. Front and back protected with layer of Corning Gorilla Glass 3

4. Chameleon mode that picks a color from a picture shot and applies it to phone’s interface

5. Good cameras front and back

6. Gionee as a brand is rising in emerging markets especially India where there is a lot of scope for budget phones

7. It markets itself well on various channels like print, TV and online


1. Gionee is still a new brand as far as markets like india is concerned


1. Explore online space as Gionee focusses more on brick and mortar stores

2. Add innovative features to differentiate from similar phones


1.Lot of competition with Xiaomi, micromax, lava all vouching for the same space

2. Would require lot of marketing to compete with competition resulting in more expenses



1. Xiaomi Mi4i
2. OnePlus One
3. Micromax
4. Lava
5. Intex

The table above concludes the Gionee Elife S7 SWOT analysis along with its marketing and brand parameters.


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