Gionee Elife S7 SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 3006

SWOT Analysis of Gionee Elife S7 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gionee Elife S7

Parent Company





Mobile Handsets

Tagline/ Slogan

“Slim to perfection”


Slimmest dual SIM smartphone

Gionee Elife S7 STP


Stylish and smart touch phones

Target Group

Upper Middle class smart phone users


Slimness without compromise on specifications

Gionee Elife S7 SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Gionee Elife S7 :

1. Part of Gionee’s super slim series, built of magnesium alloy, sports metal frame

2. Features super AMOLED FHD

3. Front and back protected with layer of Corning Gorilla Glass 3

4. Chameleon mode that picks a color from a picture shot and applies it to phone’s interface

5. Good cameras front and back

6. Gionee as a brand is rising in emerging markets especially India where there is a lot of scope for budget phones

7. It markets itself well on various channels like print, TV and online


1. Gionee is still a new brand as far as markets like india is concerned


1. Explore online space as Gionee focusses more on brick and mortar stores

2. Add innovative features to differentiate from similar phones


1.Lot of competition with Xiaomi, micromax, lava all vouching for the same space

2. Would require lot of marketing to compete with competition resulting in more expenses

Gionee Elife S7 Competition


Below are the 5 main Gionee Elife S7 competitors :

1. Xiaomi Mi4i
2. OnePlus One
3. Micromax
4. Lava
5. Intex

The brandguide table above concludes the Gionee Elife S7 SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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