Gionee Elife S7 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Gionee Elife S7 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Gionee Elife S7 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gionee Elife S7 to benchmark its business & performance as compared to the competitors and industry. As of 2020, Gionee Elife S7 is one of the leading brands in the mobile handsets sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Gionee Elife S7 competitors and includes Gionee Elife S7 target market, segmentation, positioning & Unique Selling Proposition (USP).

Gionee Elife S7 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Gionee Elife S7 Brand Analysis
Parent Company





Mobile Handsets

Tagline/ Slogan

“Slim to perfection”


Slimmest dual SIM smartphone

Gionee Elife S7 STP
Gionee Elife S7 Segmentation

Stylish and smart touch phones

Gionee Elife S7 Target Market

Upper Middle class smart phone users

Gionee Elife S7 Positioning

Slimness without compromise on specifications

Gionee Elife S7 SWOT Analysis
Gionee Elife S7 Strengths

Below are the Strengths in the SWOT Analysis of Gionee Elife S7:

1. Part of Gionee’s super slim series, built of magnesium alloy, sports metal frame

2. Features super AMOLED FHD

3. Front and back protected with layer of Corning Gorilla Glass 3

4. Chameleon mode that picks a color from a picture shot and applies it to phone’s interface

5. Good cameras front and back

6. Gionee as a brand is rising in emerging markets especially India where there is a lot of scope for budget phones

7. It markets itself well on various channels like print, TV and online

Gionee Elife S7 Weaknesses

Here are the weaknesses in the Gionee Elife S7 SWOT Analysis:

1. Gionee is still a new brand as far as markets like india is concerned

Gionee Elife S7 Opportunities

Following are the Opportunities in Gionee Elife S7 SWOT Analysis:

1. Explore online space as Gionee focusses more on brick and mortar stores

2. Add innovative features to differentiate from similar phones

Gionee Elife S7 Threats

The threats in the SWOT Analysis of Gionee Elife S7 are as mentioned:

1.Lot of competition with Xiaomi, micromax, lava all vouching for the same space

2. Would require lot of marketing to compete with competition resulting in more expenses

Gionee Elife S7 Competition

Below are the top 5 Gionee Elife S7 competitors:

1. Xiaomi Mi4i
2. OnePlus One
3. Micromax
4. Lava
5. Intex

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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