Gionee Elife S7 SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 3431

SWOT analysis of Gionee Elife S7 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Gionee Elife S7 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gionee Elife S7 to benchmark its business & performance as compared to the competitors and industry. Gionee Elife S7 is one of the leading brands in the mobile handsets sector. The table below also lists the top Gionee Elife S7 competitors and elaborates Gionee Elife S7 market segmentation, target group, positioning & Unique Selling Proposition (USP).

Gionee Elife S7 SWOT, Competitors, Marketing STP & Brand analysis Table
Gionee Elife S7 Brand Analysis
Parent Company

Gionee

Category

Smartphones

Sector

Mobile Handsets

Tagline/ Slogan

“Slim to perfection”

USP

Slimmest dual SIM smartphone

Gionee Elife S7 STP
Segment

Stylish and smart touch phones

Target Group

Upper Middle class smart phone users

Positioning

Slimness without compromise on specifications

Gionee Elife S7 SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Gionee Elife S7. Strengths are:

1. Part of Gionee’s super slim series, built of magnesium alloy, sports metal frame

2. Features super AMOLED FHD

3. Front and back protected with layer of Corning Gorilla Glass 3

4. Chameleon mode that picks a color from a picture shot and applies it to phone’s interface

5. Good cameras front and back

6. Gionee as a brand is rising in emerging markets especially India where there is a lot of scope for budget phones

7. It markets itself well on various channels like print, TV and online

Weaknesses

Here are the weaknesses in the Gionee Elife S7 SWOT Analysis:

1. Gionee is still a new brand as far as markets like india is concerned

Opportunities

Following are the Opportunities in Gionee Elife S7 SWOT Analysis:

1. Explore online space as Gionee focusses more on brick and mortar stores

2. Add innovative features to differentiate from similar phones

Threats

The threats in the SWOT Analysis of Gionee Elife S7 are as mentioned:

1.Lot of competition with Xiaomi, micromax, lava all vouching for the same space

2. Would require lot of marketing to compete with competition resulting in more expenses

Gionee Elife S7 Competition
Competitors

Below are the top 5 Gionee Elife S7 competitors:

1. Xiaomi Mi4i
2. OnePlus One
3. Micromax
4. Lava
5. Intex

The brandguide table above concludes the Gionee Elife S7 SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Gionee Elife S7. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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