Gionee Elife S7 SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 2903
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SWOT Analysis of Gionee Elife S7 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gionee Elife S7

Parent Company

Gionee

Category

Smartphones

Sector

Mobile Handsets

Tagline/ Slogan

“Slim to perfection”

USP

Slimmest dual SIM smartphone

Gionee Elife S7 STP

Segment

Stylish and smart touch phones

Target Group

Upper Middle class smart phone users

Positioning

Slimness without compromise on specifications

Gionee Elife S7 SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Gionee Elife S7 :

1. Part of Gionee’s super slim series, built of magnesium alloy, sports metal frame

2. Features super AMOLED FHD

3. Front and back protected with layer of Corning Gorilla Glass 3

4. Chameleon mode that picks a color from a picture shot and applies it to phone’s interface

5. Good cameras front and back

6. Gionee as a brand is rising in emerging markets especially India where there is a lot of scope for budget phones

7. It markets itself well on various channels like print, TV and online

Weaknesses

1. Gionee is still a new brand as far as markets like india is concerned

Opportunities

1. Explore online space as Gionee focusses more on brick and mortar stores

2. Add innovative features to differentiate from similar phones

Threats

1.Lot of competition with Xiaomi, micromax, lava all vouching for the same space

2. Would require lot of marketing to compete with competition resulting in more expenses

Gionee Elife S7 Competition

Competitors

Below are the 5 main Gionee Elife S7 competitors :

1. Xiaomi Mi4i
2. OnePlus One
3. Micromax
4. Lava
5. Intex


The brandguide table above concludes the Gionee Elife S7 SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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