Nokia C-Series SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Nokia C-Series SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Nokia C-Series, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nokia C-Series to benchmark its business & performance as compared to the competitors, and make strategic improvements. Nokia C-Series is one of the leading brands in the mobile handsets sector.

The article below lists the Nokia C-Series SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Nokia C-Series SWOT Analysis:

SWOT Analysis of Nokia C-Series

For Nokia C-Series, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Nokia C-Series Strengths

The strengths of Nokia C-Series looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Nokia C-Series :

1. Smartphones with Dual SIM capability in some phones
2.Wide range of options i.e. basic to smart phones
3.Nokia's Established name and reach 
4.Very large memory card support to low end phones

Nokia C-Series Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Nokia C-Series SWOT Analysis:

1.Touch competition from myraid of Dual-SIM makers in the low end market
2.Android phones in the mid-High end mobile market
3.Similar product range with similar features
4.Declining market share

Nokia C-Series Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Nokia C-Series SWOT Analysis:

1. Trying to capture the Dual-SIM low end phones market by using it's trusted name
2.Better servicing

Nokia C-Series Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Nokia C-Series are as mentioned:

1.Competitive pricing has led this phones to face difficulties in the segment
2.Substitute mobile phones with better features

Nokia C-Series Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Nokia C-Series:

3.Samsung Guru series
5.Samsung Wave series

Hence this concludes the Nokia C-Series SWOT analysis.

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About Nokia C-Series

Nokia C-Series Overview
Parent Company





Mobile Handsets

Tagline/ Slogan

Connecting People


Variety -encompasses low to high end phones

Nokia C-Series STP

Low-High end mobile phones market

Target Market

Serves high to low end phone market


Aimed at giving  reliable options of Dual-SIM phones with basic functionality using Nokia's brand name to replace Lesser quality, new manufacturers' handsets , Widely spread Service centers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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