Nokia C-Series SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 2654
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SWOT Analysis of Nokia C-Series with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nokia C-series

Parent Company

Nokia

Category

Mobile phone Handsets

Sector

Telecommunication

Tagline/ Slogan

Connecting People

USP

Variety -encompasses low to high end phones

STP

Segment

Low-High end mobile phones market

Target Group

Serves high to low end phone market

Positioning

Aimed at giving  reliable options of Dual-SIM phones with basic functionality using Nokia's brand name to replace Lesser quality, new manufacturers' handsets , Widely spread Service centers

SWOT

Strengths

1. Smartphones with Dual SIM capability in some phones
2.Wide range of options i.e. basic to smart phones
3.Nokia's Established name and reach 
4.Very large memory card support to low end phones

Weaknesses

1.Touch competition from myraid of Dual-SIM makers in the low end market
2.Android phones in the mid-High end mobile market
3.Similar product range with similar features
4.Declining market share

Opportunities

1. Trying to capture the Dual-SIM low end phones market by using it's trusted name
2.Better servicing

Threats

1.Competitive pricing has led this phones to face difficulties in the segment
2.Substitute mobile phones with better features

Competition

Competitors

1.Micromax
2.Lava
3.Samsung Guru series
4.Videocon
5.Samsung Wave series


The table above concludes the Nokia C-Series SWOT analysis along with its marketing and brand parameters.

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