Nokia C-Series SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 3058
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SWOT Analysis of Nokia C-Series with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nokia C-series

Parent Company

Nokia

Category

Smartphones

Sector

Mobile Handsets

Tagline/ Slogan

Connecting People

USP

Variety -encompasses low to high end phones

Nokia C-Series STP

Segment

Low-High end mobile phones market

Target Group

Serves high to low end phone market

Positioning

Aimed at giving  reliable options of Dual-SIM phones with basic functionality using Nokia's brand name to replace Lesser quality, new manufacturers' handsets , Widely spread Service centers

Nokia C-Series SWOT

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nokia C-Series :

1. Smartphones with Dual SIM capability in some phones
2.Wide range of options i.e. basic to smart phones
3.Nokia's Established name and reach 
4.Very large memory card support to low end phones

Weaknesses

1.Touch competition from myraid of Dual-SIM makers in the low end market
2.Android phones in the mid-High end mobile market
3.Similar product range with similar features
4.Declining market share

Opportunities

1. Trying to capture the Dual-SIM low end phones market by using it's trusted name
2.Better servicing

Threats

1.Competitive pricing has led this phones to face difficulties in the segment
2.Substitute mobile phones with better features

Nokia C-Series Competition

Competitors

Below are the 5 main Nokia C-Series competitors :

1.Micromax
2.Lava
3.Samsung Guru series
4.Videocon
5.Samsung Wave series


The brandguide table above concludes the Nokia C-Series SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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