Nokia C-Series SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Nokia C-Series analyses the brand by its strengths, weaknesses, opportunities & threats. In Nokia C-Series SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nokia C-Series to benchmark its business & performance as compared to the competitors. Nokia C-Series is one of the leading brands in the mobile handsets sector.

The table below lists the Nokia C-Series SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nokia C-Series competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Nokia C-Series SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Nokia C-Series Brand Analysis
Parent Company

Nokia

Category

Smartphones

Sector

Mobile Handsets

Tagline/ Slogan

Connecting People

USP

Variety -encompasses low to high end phones

Nokia C-Series STP
Segment

Low-High end mobile phones market

Target Group

Serves high to low end phone market

Positioning

Aimed at giving  reliable options of Dual-SIM phones with basic functionality using Nokia's brand name to replace Lesser quality, new manufacturers' handsets , Widely spread Service centers

SWOT Analysis of Nokia C-Series
Nokia C-Series Strengths

Below are the Strengths in the SWOT Analysis of Nokia C-Series:

1. Smartphones with Dual SIM capability in some phones
2.Wide range of options i.e. basic to smart phones
3.Nokia's Established name and reach 
4.Very large memory card support to low end phones

Nokia C-Series Weaknesses

Here are the weaknesses in the Nokia C-Series SWOT Analysis:

1.Touch competition from myraid of Dual-SIM makers in the low end market
2.Android phones in the mid-High end mobile market
3.Similar product range with similar features
4.Declining market share

Nokia C-Series Opportunities

Following are the Opportunities in Nokia C-Series SWOT Analysis:

1. Trying to capture the Dual-SIM low end phones market by using it's trusted name
2.Better servicing

Nokia C-Series Threats

The threats in the SWOT Analysis of Nokia C-Series are as mentioned:

1.Competitive pricing has led this phones to face difficulties in the segment
2.Substitute mobile phones with better features

Nokia C-Series Competition
Nokia C-Series Competitors

Below are the top 5 competitors of Nokia C-Series:

1.Micromax
2.Lava
3.Samsung Guru series
4.Videocon
5.Samsung Wave series


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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