Samsung Wave Series SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 2418

SWOT Analysis of Samsung Wave Series with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Samsung Wave Series

Parent Company





Mobile Handsets

Tagline/ Slogan

Born Smart


New better OS with Competitive pricing for a good hardware package

Samsung Wave Series STP


Consumers who wants different Mobile experience than other Operating systems

Target Group

Young Generation from the upper middle class


A good option to Symbian , android Operating systems

Samsung Wave Series SWOT


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Samsung Wave Series :

1.Good hardware
2.Competitive price
3.Larger capacitive touch screens
4.Support of 'Samsung Apps' 
5.SNS integration with 'Social Hub'
6.Multimedia functions


1.Bada operating system is new hence not established
2. Limited no. of applications on Bada OS


1.Capture mid range phones market on two fronts 1- Samsung Android phones and 2- Samsung wave series using Bada operating system


1.Competitor threat from cheaper substitute phones

Samsung Wave Series Competition


Below are the 3 main Samsung Wave Series competitors :

2.Samsung Galaxy series
3.Nokia X-series

The brandguide table above concludes the Samsung Wave Series SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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