Samsung Wave Series SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 2360
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SWOT Analysis of Samsung Wave Series with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Samsung Wave Series

Parent Company

Samsung

Category

Smartphones

Sector

Mobile Handsets

Tagline/ Slogan

Born Smart

USP

New better OS with Competitive pricing for a good hardware package

Samsung Wave Series STP

Segment

Consumers who wants different Mobile experience than other Operating systems

Target Group

Young Generation from the upper middle class

Positioning

A good option to Symbian , android Operating systems

Samsung Wave Series SWOT

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Samsung Wave Series :

1.Good hardware
2.Competitive price
3.Larger capacitive touch screens
4.Support of 'Samsung Apps' 
5.SNS integration with 'Social Hub'
6.Multimedia functions

Weaknesses

1.Bada operating system is new hence not established
2. Limited no. of applications on Bada OS

Opportunities

1.Capture mid range phones market on two fronts 1- Samsung Android phones and 2- Samsung wave series using Bada operating system

Threats

1.Competitor threat from cheaper substitute phones

Samsung Wave Series Competition

Competitors

Below are the 3 main Samsung Wave Series competitors :

1.HTC
2.Samsung Galaxy series
3.Nokia X-series


The brandguide table above concludes the Samsung Wave Series SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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