Samsung Guru Series SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 3372
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SWOT Analysis of Samsung Guru Series with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Samsung Guru Series

Parent Company

Samsung

Category

Smartphones

Sector

Mobile Handsets

Tagline/ Slogan

Dil Toh Jeb Mein Rakha Hai

USP

Effective but Inexpensive phones

Samsung Guru Series STP

Segment

Low to Medium range phones

Target Group

Tier-2 city and Village Consumers from lower income

Positioning

A Reliable option to buy instead of new, cheaper and unknown manufacturers

Samsung Guru Series SWOT

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Samsung Guru Series :

1.Reliability , Good battery life
2.Dual SIM option
3.Basic functions like Torch, Internet, Camera, Audio player, video player
4.Decent looks
5.Good after sales service

Weaknesses

1.Higher cost compared to other low end phones
2.More visibility in rural and tier two cities

Opportunities

1.Tapping the huge rural market
2.Tapping the low income market in cities

Threats

1.Local brands offering cellphones at cheaper price
2.Nokia's new Cheaper Dual SIM phones

Samsung Guru Series Competition

Competitors

Below are the 8 main Samsung Guru Series competitors :

1.Karbonn Mobiles
2.Micromax
3.Lava
4.Lemon
5.Spice
6.Olive
7.Zen
8.Videocon


The brandguide table above concludes the Samsung Guru Series SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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