Blackberry Torch SWOT Analysis, USP & Competitors

Posted in Mobile Handsets, Total Reads: 3532

SWOT Analysis of Blackberry Torch with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Blackberry Torch

Parent Company

Research in Motion


Mobile phone Handsets



Tagline/ Slogan

Act on inspiration


Business Phones with Multimedia functions, Blackberry Messenger(BBM)



Medium-High end Business phones market

Target Group

From Executives to College youth, Political personalities especially Abroad


Once businessmen's novelty has now become the fancy of a common man with "we're the blackberry boys" ad campaign that they are the new age smart phones



1.Secured Encrypted Mailing hence used by FBI, CIA, White house, Banks
2.BB Appstore has decent amount of Applications
3.Strong brand loyalty
4.Touchscreen comparable to best in class


1.Weaker multimedia functions, lack of FM radio , Poor battery life 
2.High Cost 3.Need of an expensive BB data plan in order to access internet


1.WIth aggressive marketing and inclusion of multimedia functions, BB has managed to capture good share in the smart phones segment
2.More urban market to tap


1.Cheaper Nokia E-series and the Multi OS application Whatsapp replacing BBM's exclusivity



1.Nokia E-series
2.Samsung Galaxy Pro

The table above concludes the Blackberry Torch SWOT analysis along with its marketing and brand parameters.


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