Blackberry Torch SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 4189

SWOT analysis of Blackberry Torch analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Blackberry Torch SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Blackberry Torch to benchmark its business & performance as compared to the competitors and industry. Blackberry Torch is one of the leading brands in the mobile handsets sector. The table below also lists the top Blackberry Torch competitors and elaborates Blackberry Torch market segmentation, target group, positioning & Unique Selling Proposition (USP).

Blackberry Torch SWOT, Competitors, Marketing STP & Brand analysis Table
Blackberry Torch Brand Analysis
Parent Company

Research in Motion




Mobile Handsets

Tagline/ Slogan

Act on inspiration


Business Phones with Multimedia functions, Blackberry Messenger(BBM)

Blackberry Torch STP

Medium-High end Business phones market

Target Group

From Executives to College youth, Political personalities especially Abroad


Once businessmen's novelty has now become the fancy of a common man with "we're the blackberry boys" ad campaign that they are the new age smart phones

Blackberry Torch SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Blackberry Torch. Strengths are:

1.Secured Encrypted Mailing hence used by FBI, CIA, White house, Banks
2.BB Appstore has decent amount of Applications
3.Strong brand loyalty
4.Touchscreen comparable to best in class


Here are the weaknesses in the Blackberry Torch SWOT Analysis:

1.Weaker multimedia functions, lack of FM radio , Poor battery life 
2.High Cost 3.Need of an expensive BB data plan in order to access internet


Following are the Opportunities in Blackberry Torch SWOT Analysis:

1.WIth aggressive marketing and inclusion of multimedia functions, BB has managed to capture good share in the smart phones segment
2.More urban market to tap


The threats in the SWOT Analysis of Blackberry Torch are as mentioned:

1.Cheaper Nokia E-series and the Multi OS application Whatsapp replacing BBM's exclusivity

Blackberry Torch Competition

Below are the top 2 Blackberry Torch competitors:

1.Nokia E-series
2.Samsung Galaxy Pro

The brandguide table above concludes the Blackberry Torch SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Blackberry Torch. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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