Blackberry Torch SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Blackberry Torch analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Blackberry Torch SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Blackberry Torch to benchmark its business & performance as compared to the competitors and industry. Blackberry Torch is one of the leading brands in the mobile handsets sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Blackberry Torch competitors and includes Blackberry Torch target market, segmentation, positioning & Unique Selling Proposition (USP).

Blackberry Torch SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Blackberry Torch Brand Analysis
Parent Company

Research in Motion




Mobile Handsets

Tagline/ Slogan

Act on inspiration


Business Phones with Multimedia functions, Blackberry Messenger(BBM)

Blackberry Torch STP
Blackberry Torch Segmentation

Medium-High end Business phones market

Blackberry Torch Target Market

From Executives to College youth, Political personalities especially Abroad

Blackberry Torch Positioning

Once businessmen's novelty has now become the fancy of a common man with "we're the blackberry boys" ad campaign that they are the new age smart phones

Blackberry Torch SWOT Analysis
Blackberry Torch Strengths

Below are the Strengths in the SWOT Analysis of Blackberry Torch:

1.Secured Encrypted Mailing hence used by FBI, CIA, White house, Banks
2.BB Appstore has decent amount of Applications
3.Strong brand loyalty
4.Touchscreen comparable to best in class

Blackberry Torch Weaknesses

Here are the weaknesses in the Blackberry Torch SWOT Analysis:

1.Weaker multimedia functions, lack of FM radio , Poor battery life 
2.High Cost 3.Need of an expensive BB data plan in order to access internet

Blackberry Torch Opportunities

Following are the Opportunities in Blackberry Torch SWOT Analysis:

1.WIth aggressive marketing and inclusion of multimedia functions, BB has managed to capture good share in the smart phones segment
2.More urban market to tap

Blackberry Torch Threats

The threats in the SWOT Analysis of Blackberry Torch are as mentioned:

1.Cheaper Nokia E-series and the Multi OS application Whatsapp replacing BBM's exclusivity

Blackberry Torch Competition

Below are the top 2 Blackberry Torch competitors:

1.Nokia E-series
2.Samsung Galaxy Pro

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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