Maxx Mobiles SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Maxx Mobiles analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maxx Mobiles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maxx Mobiles to benchmark its business & performance as compared to the competitors and industry. Maxx Mobiles is one of the leading brands in the mobile handsets sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Maxx Mobiles competitors and includes Maxx Mobiles target market, segmentation, positioning & Unique Selling Proposition (USP).

Maxx Mobiles SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Maxx Mobiles Brand Analysis
Parent Company

Maxx Mobile Communications Ltd.




Mobile Handsets

Tagline/ Slogan

Kuch karo maxx karo


Moderate functions at low price

Maxx Mobiles STP
Maxx Mobiles Segmentation

Low-Medium range Basic Phones market

Maxx Mobiles Target Market

Low income consumers, Tier-2 cities, Villages

Maxx Mobiles Positioning

Replacing the Biggies like Nokia, Samsung from the low end phones market. As a second phone

Maxx Mobiles SWOT Analysis
Maxx Mobiles Strengths

Below are the Strengths in the SWOT Analysis of Maxx Mobiles:

1.Provide simple functions at much lower costs e.g.- Loud speakers, wireless FM, ultra long lasting battery life
2.Regional languages support, Indian calendars, Torch
3.Most phones are dual SIM/Triple SIM phones
4.Due to Java support a lot of basic applications can be run
5.Celebtrity brand ambassador

Maxx Mobiles Weaknesses

1.After-sales customer service not as developed as leading brands
2.Many consumers in this group still trust Nokia

Maxx Mobiles Opportunities

Following are the Opportunities in Maxx Mobiles SWOT Analysis:

1.Low-end phones market has become very competitive
2. Cut-throat competition has made Dual-SIM phones being available
3.Can be used as simple second phones

Maxx Mobiles Threats

The threats in the SWOT Analysis of Maxx Mobiles are as mentioned:

1.Threat from low price well known brands
2.Other lower end phones brands

Maxx Mobiles Competition

Below are the top 5 Maxx Mobiles competitors:

1.Nokia Low-end Dual SIM phones
3.Samsung Guru Series
5.Lemon mobiles

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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