Motorola Phones SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Motorola Phones analyses the brand by its strengths, weaknesses, opportunities & threats. In Motorola Phones SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Motorola Phones to benchmark its business & performance as compared to the competitors. Motorola Phones is one of the leading brands in the mobile handsets sector.

The table below lists the Motorola Phones SWOT (Strengths, Weaknesses, Opportunities, Threats), top Motorola Phones competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Motorola Phones SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Motorola Phones Brand Analysis
Parent Company

Motorola

Category

Smartphones

Sector

Mobile Handsets

Tagline/ Slogan

Hello Moto, Its not just a phone

USP

One of the best implementation of Android OS

Motorola Phones STP
Segment

Mid-High range Mobile phone market

Target Group

Young Generation , Professionals in mainly Metros

Positioning

Providing options for the likes of Samsung , HTC android phones

SWOT Analysis of Motorola Phones
Motorola Phones Strengths

Below are the Strengths in the SWOT Analysis of Motorola Phones:

1.Superior build Quality
2.Strong brand name 
3.Distinctive Metallic looks

Motorola Phones Weaknesses

Here are the weaknesses in the Motorola Phones SWOT Analysis:

1.Limited advertising and promotion in comparison with leading players

Motorola Phones Opportunities

Following are the Opportunities in Motorola Phones SWOT Analysis:

1.Innovative designs and high quality hardware
2.More android phones options
3.Untapped rural markets

Motorola Phones Threats

The threats in the SWOT Analysis of Motorola Phones are as mentioned:

1.Threat from low price well known brands
2.Other lower end phones brands

Motorola Phones Competition
Motorola Phones Competitors

Below are the top 4 competitors of Motorola Phones:

1.HTC
2.Samsung Galaxy series 
3.Dell
4.Sony Ericsson


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Motorola Phones. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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