Motorola Phones SWOT Analysis, Competitors & USP
SWOT analysis of Motorola Phones analyses the brand by its strengths, weaknesses, opportunities & threats. In Motorola Phones SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Motorola Phones to benchmark its business & performance as compared to the competitors. Motorola Phones is one of the leading brands in the mobile handsets sector.
The table below lists the Motorola Phones SWOT (Strengths, Weaknesses, Opportunities, Threats), top Motorola Phones competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Motorola Phones Brand Analysis | |
|---|---|
| Parent Company |
Motorola |
| Category |
Smartphones |
| Sector | |
| Tagline/ Slogan |
Hello Moto, Its not just a phone |
| USP |
One of the best implementation of Android OS |
| Motorola Phones STP | |
| Segment |
Mid-High range Mobile phone market |
| Target Group |
Young Generation , Professionals in mainly Metros |
| Positioning |
Providing options for the likes of Samsung , HTC android phones |
| SWOT Analysis of Motorola Phones | |
| Motorola Phones Strengths |
Below are the Strengths in the SWOT Analysis of Motorola Phones: 1.Superior build Quality |
| Motorola Phones Weaknesses |
Here are the weaknesses in the Motorola Phones SWOT Analysis: 1.Limited advertising and promotion in comparison with leading players |
| Motorola Phones Opportunities |
Following are the Opportunities in Motorola Phones SWOT Analysis: 1.Innovative designs and high quality hardware |
| Motorola Phones Threats |
The threats in the SWOT Analysis of Motorola Phones are as mentioned: 1.Threat from low price well known brands |
| Motorola Phones Competition | |
| Motorola Phones Competitors |
Below are the top 4 competitors of Motorola Phones: |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Motorola Phones. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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