Motorola Phones SWOT Analysis, Competitors & USP

Motorola Phones SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Motorola Phones, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Motorola Phones to benchmark its business & performance as compared to the competitors, and make strategic improvements. Motorola Phones is one of the leading brands in the mobile handsets sector.

The article below lists the Motorola Phones SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Motorola Phones SWOT Analysis:

SWOT Analysis of Motorola Phones

For Motorola Phones, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Motorola Phones Strengths

The strengths of Motorola Phones looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Motorola Phones :

1.Superior build Quality
2.Strong brand name 
3.Distinctive Metallic looks

Motorola Phones Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Motorola Phones SWOT Analysis:

1.Limited advertising and promotion in comparison with leading players

Motorola Phones Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Motorola Phones SWOT Analysis:

1.Innovative designs and high quality hardware
2.More android phones options
3.Untapped rural markets

Motorola Phones Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Motorola Phones are as mentioned:

1.Threat from low price well known brands
2.Other lower end phones brands

Motorola Phones Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Motorola Phones:

1.HTC
2.Samsung Galaxy series 
3.Dell
4.Sony Ericsson

Hence this concludes the Motorola Phones SWOT analysis.

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About Motorola Phones

Motorola Phones Overview
Parent Company	Motorola
Category	Smartphones
Sector	Mobile Handsets
Tagline/ Slogan	Hello Moto, Its not just a phone
USP	One of the best implementation of Android OS
Motorola Phones STP
Segmentation	Mid-High range Mobile phone market
Target Market	Young Generation , Professionals in mainly Metros
Positioning	Providing options for the likes of Samsung , HTC android phones

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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