Motorola Phones SWOT Analysis

Published in Mobile Handsets category by MBA Skool Team

Motorola Phones is one of the leading brands in the mobile handsets sector. Motorola Phones SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Motorola Phones:

Motorola Phones Strengths

  1. Superior build Quality
  2. Strong brand name
  3. Distinctive Metallic looks

Above are the strengths in the SWOT Analysis of Motorola Phones. The strengths of Motorola Phones looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Motorola Phones Weaknesses

  1. Limited advertising and promotion in comparison with leading players

These were the weaknesses in the Motorola Phones SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Motorola Phones Opportunities

  1. Innovative designs and high quality hardware
  2. More android phones options
  3. Untapped rural markets

Above we covered the opportunities in Motorola Phones SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Motorola Phones Threats

  1. Threat from low price well known brands
  2. Other lower end phones brands

The threats in the SWOT Analysis of Motorola Phones are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Motorola Phones SWOT analysis.

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About Motorola Phones

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Motorola Phones Overview
Parent Company





Mobile Handsets

Tagline/ Slogan

Hello Moto, Its not just a phone


One of the best implementation of Android OS

Motorola Phones STP

Mid-High range Mobile phone market

Target Market

Young Generation , Professionals in mainly Metros


Providing options for the likes of Samsung , HTC android phones

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Motorola Phones. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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