Motorola Phones SWOT Analysis, Competitors & USP

Posted in Mobile Handsets, Total Reads: 9479

SWOT Analysis of Motorola Phones with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Motorola Android Phones

Parent Company





Mobile Handsets

Tagline/ Slogan

Hello Moto, Its not just a phone


One of the best implementation of Android OS

Motorola Phones STP


Mid-High range Mobile phone market

Target Group

Young Generation , Professionals in mainly Metros


Providing options for the likes of Samsung , HTC android phones

Motorola Phones SWOT


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Motorola Phones :

1.Superior build Quality
2.Strong brand name 
3.Distinctive Metallic looks


1.Limited advertising and promotion in comparison with leading players


1.Innovative designs and high quality hardware
2.More android phones options
3.Untapped rural markets


1.Threat from low price well known brands
2.Other lower end phones brands

Motorola Phones Competition


Below are the 4 main Motorola Phones competitors :

2.Samsung Galaxy series 
4.Sony Ericsson

The brandguide table above concludes the Motorola Phones SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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