SWOT Analysis of Motorola Phones with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Motorola Android Phones |
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Parent Company |
Motorola |
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Category |
Smartphones |
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Sector |
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Tagline/ Slogan |
Hello Moto, Its not just a phone |
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USP |
One of the best implementation of Android OS |
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Motorola Phones STP |
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Segment |
Mid-High range Mobile phone market |
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Target Group |
Young Generation , Professionals in mainly Metros |
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Positioning |
Providing options for the likes of Samsung , HTC android phones |
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Motorola Phones SWOT |
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Strengths |
1.Superior build Quality |
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Weaknesses |
1.Limited advertising and promotion in comparison with leading players |
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Opportunities |
1.Innovative designs and high quality hardware |
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Threats |
1.Threat from low price well known brands |
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Motorola Phones Competition |
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Competitors |
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The brandguide table above concludes the Motorola Phones SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Motorola Phones. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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