Motorola Phones SWOT Analysis
Motorola Phones is one of the leading brands in the mobile handsets sector. Motorola Phones SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Motorola Phones:
Quick Glance:
Motorola Phones Strengths
- Superior build Quality
- Strong brand name
- Distinctive Metallic looks
Above are the strengths in the SWOT Analysis of Motorola Phones. The strengths of Motorola Phones looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Motorola Phones Weaknesses
- Limited advertising and promotion in comparison with leading players
These were the weaknesses in the Motorola Phones SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Motorola Phones Opportunities
- Innovative designs and high quality hardware
- More android phones options
- Untapped rural markets
Above we covered the opportunities in Motorola Phones SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Motorola Phones Threats
- Threat from low price well known brands
- Other lower end phones brands
The threats in the SWOT Analysis of Motorola Phones are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Motorola Phones SWOT analysis.
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About Motorola Phones
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Motorola Phones Overview | |
|---|---|
| Parent Company |
Motorola |
| Category |
Smartphones |
| Sector | |
| Tagline/ Slogan |
Hello Moto, Its not just a phone |
| USP |
One of the best implementation of Android OS |
| Motorola Phones STP | |
| Segmentation |
Mid-High range Mobile phone market |
| Target Market |
Young Generation , Professionals in mainly Metros |
| Positioning |
Providing options for the likes of Samsung , HTC android phones |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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