SWOT Analysis of iSOFT with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
iSOFT |
|
Parent Company |
CSC Healthcare Group |
Category |
Healthcare IT Software |
Sector |
|
Tagline/ Slogan |
Inspired by Life |
USP |
One of the world's largest providers of healthcare IT software. Its products are used by an estimated 13,000 organisations in 40 countries. |
iSOFT STP |
|
Segment |
A world leading organisation in the provision of software solutions to healthcare organisations. |
Target Group |
Healthcare professionals, doctors & hospitals. |
Positioning |
iSOFT designs, builds and delivers industry-leading software systems. |
iSOFT SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of iSOFT : 1. Addresses the interoperability challenge by providing an easy-to-use platform that enables software solution to share information when needed and in the required form, ensuring seamless integration 2. Comprehensive information management systems that are compatible with common information standards and industry protocols 3. Reducing costs in healthcare information exchanges while measuring and improving the quality of care 4. The company’s products at used across 40 countries in 13000+ organizations |
Weaknesses |
1. Dogged by a number of issues mainly centred on delays to delivery schedules. 2. Questions over the suitability of certain products for the purpose intended. |
Opportunities |
1. The segment of information management systems in healthcare is relatively nascent and can be further explored. 2. Huge potential in untapped markets, especially the developing countries. |
Threats |
1. Vulnerable to security breach, information might be used for malicious purposes. 2. Patient confidentiality is at risk. |
iSOFT Competition |
|
Competitors |
Below are the 2 main iSOFT competitors : 1. Eclipsys Corporation 2. Allscripts-Misys |
The brandguide table above concludes the iSOFT SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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