LIFE Healthcare Group SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1396

SWOT Analysis of LIFE Healthcare Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

LIFE Healthcare Group

Parent Company

LIFE Healthcare Group


Private hospitals



Tagline/ Slogan

Growth. Efficiency. Sustainability; Making life better


Life Healthcare is one of the largest private hospital operator in South Africa.



Acute hospital care.

Target Group

People who require hospital services. Doctors and healthcare professionals.


A world class provider of quality care for all.

SWOT Analysis


1. Well-trained, skilled staff that is passionate about providing healthcare to people.

2. Emphasis on caring for the personal needs of our patients and their families.

3. Quality and clinical excellence in world-class facilities.

4. Unique focus on Health and Care, which gives added impetus to Life


1. Largely dependent on South African market for revenue generation

2. Limited presence in emerging markets


1. Partner with multinational pharmaceutical companies seeking access to the fast growing markets

2. With increase in focus on healthcare, they have opportunity to expand geographically.


1. High investment can affect financial gains

2. Limited skilled personnel, mostly doctors

3. Economic changes resulting in the decline in purchasing power, indirectly affecting patients seeking medical treatment



1. Mediclinic

2. Hibiscus Private Hospital

3. Lenmed group

The table above concludes the LIFE Healthcare Group SWOT analysis along with its marketing and brand parameters.


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