Premier Medical Group SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 1423

SWOT Analysis of Premier Medical Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Premier Medical Group

Parent Company

The Capital Group


Health Services Outsourcing, Medical Reporting


Pharma and Healthcare

Tagline/ Slogan

Evidently better practice


One of the leading providers of medical reporting, screening, rehabilitation and diagnostic services to the personal injury claims market.

Premier Medical Group STP


Provides expert opinions for the legal and insurance industries, related to when people have been involved in car crashes and work place accidents resulting in a personal injury.

Target Group

Legal experts; people seeking legal advice for insurance cover


Premier medical Group aims at providing best quality medical reporting and expertise.

Premier Medical Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Premier Medical Group :

1. Wide range of services, sector-specific expertise

2. Financial stability of being part of the UK’s leading business process outsourcing company

3. Strategic relationship with the private healthcare group BUPA

4. Decades years of experience of medico-legal industry


1. Largely dependent on UK’s market for revenue generation
2. Limited presence in emerging markets


1. Partner with multinational healthcare companies seeking access to the fast growing markets

2. With increase in focus on healthcare, they have opportunity to expand geographically.


1. Cost containment pressure

2. Govt restrictions and economic fluctuatiions

Premier Medical Group Competition


Below are the 3 main Premier Medical Group competitors :

1. Maxwell Healthcare

2. Med Chambers

3. Medico Services

The brandguide table above concludes the Premier Medical Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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