Shire SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1845

SWOT Analysis of Shire with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Shire Plc


Specialty Biopharmaceuticals



Tagline/ Slogan

To be as brave as the people we help.


The specialist nature of their work is what makes us different and at the heart of Shire’s approach to responsibility.



Shire develops and provides healthcare in the areas of behavioural health, gastrointestinal conditions, rare diseases, and regenerative medicine.

Target Group

Healthcare professionals, doctors & hospitals


Commitment to corporate responsibility while transforming patients’ lives, adding value to society and delivering value to all stakeholders.

SWOT Analysis


1. Shire has a wide range of products on the market and will ensure that it can make more products available in the future.

2. Worldwide presence –approx 20 countries across Europe, America and Asia-Pacific.

3. Has exceptional core in-house expertise.

4. Unique, high value business model

5. Over 5000 employees in the workforce

6. Listed on the London Stock Exchange shows its financial position


1. Largely dependent on UK’s market for revenue generation
2. Limited presence in emerging markets


1. Partner with other pharmaceuticals for research and expansion purposes.
2. The biopharmaceutical industry has a huge potential for growth

3. Acquisition of smaller players can boost services and presence


1. Stringent drug development guidelines
2. Strict government policies relating to the pharmaceuticals industry
3. Ethical issues related to testing



1. DiaMedica
2. Sanomune

3. Oxford BioMedica

The table above concludes the Shire SWOT analysis along with its marketing and brand parameters.


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