Shire SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Shire analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Shire SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Shire to benchmark its business & performance as compared to the competitors and industry. Shire is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Shire competitors and includes Shire target market, segmentation, positioning & Unique Selling Proposition (USP).

Shire SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Shire Brand Analysis
Parent Company

Shire Plc


Specialty Biopharmaceuticals


Pharma and Healthcare

Tagline/ Slogan

To be as brave as the people we help.


The specialist nature of their work is what makes us different and at the heart of Shire’s approach to responsibility.

Shire STP
Shire Segmentation

Shire develops and provides healthcare in the areas of behavioural health, gastrointestinal conditions, rare diseases, and regenerative medicine.

Shire Target Market

Healthcare professionals, doctors & hospitals

Shire Positioning

Commitment to corporate responsibility while transforming patients’ lives, adding value to society and delivering value to all stakeholders.

Shire SWOT Analysis
Shire Strengths

Below are the Strengths in the SWOT Analysis of Shire:

1. Shire has a wide range of products on the market and will ensure that it can make more products available in the future.

2. Worldwide presence –approx 20 countries across Europe, America and Asia-Pacific.

3. Has exceptional core in-house expertise.

4. Unique, high value business model

5. Over 5000 employees in the workforce

6. Listed on the London Stock Exchange shows its financial position

Shire Weaknesses

Here are the weaknesses in the Shire SWOT Analysis:

1. Largely dependent on UK’s market for revenue generation
2. Limited presence in emerging markets

Shire Opportunities

Following are the Opportunities in Shire SWOT Analysis:

1. Partner with other pharmaceuticals for research and expansion purposes.
2. The biopharmaceutical industry has a huge potential for growth

3. Acquisition of smaller players can boost services and presence

Shire Threats

The threats in the SWOT Analysis of Shire are as mentioned:

1. Stringent drug development guidelines
2. Strict government policies relating to the pharmaceuticals industry
3. Ethical issues related to testing

Shire Competition

Below are the top 3 Shire competitors:

1. DiaMedica
2. Sanomune

3. Oxford BioMedica

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Shire. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin