Shire SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 2904

SWOT analysis of Shire analyses the brand/company with its strengths, weaknesses, opportunities & threats. Shire is one of the leading brands in the pharma and healthcare sector. The table below also lists the top Shire competitors and elaborates Shire segmentation, targeting, positioning & USP.


Parent Company

Shire Plc


Specialty Biopharmaceuticals


Pharma and Healthcare

Tagline/ Slogan

To be as brave as the people we help.


The specialist nature of their work is what makes us different and at the heart of Shire’s approach to responsibility.

Shire STP


Shire develops and provides healthcare in the areas of behavioural health, gastrointestinal conditions, rare diseases, and regenerative medicine.

Target Group

Healthcare professionals, doctors & hospitals


Commitment to corporate responsibility while transforming patients’ lives, adding value to society and delivering value to all stakeholders.

Shire SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Shire. Strengths are:

1. Shire has a wide range of products on the market and will ensure that it can make more products available in the future.

2. Worldwide presence –approx 20 countries across Europe, America and Asia-Pacific.

3. Has exceptional core in-house expertise.

4. Unique, high value business model

5. Over 5000 employees in the workforce

6. Listed on the London Stock Exchange shows its financial position


Here are the weaknesses in the Shire SWOT Analysis:

1. Largely dependent on UK’s market for revenue generation
2. Limited presence in emerging markets


Following are the Opportunities in Shire SWOT Analysis:

1. Partner with other pharmaceuticals for research and expansion purposes.
2. The biopharmaceutical industry has a huge potential for growth

3. Acquisition of smaller players can boost services and presence


The threats in the SWOT Analysis of Shire are as mentioned:

1. Stringent drug development guidelines
2. Strict government policies relating to the pharmaceuticals industry
3. Ethical issues related to testing

Shire Competition


Below are the top 3 Shire competitors:

1. DiaMedica
2. Sanomune

3. Oxford BioMedica

The brandguide table above concludes the Shire SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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