Southern Cross Healthcare SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 661

SWOT Analysis of Southern Cross Healthcare with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Southern Cross Healthcare

Parent Company

Southern Cross Healthcare Group PLC


Care home services



Tagline/ Slogan



The group was the largest provider of care homes and long term care beds in the United Kingdom, operating over 750 care homes, 37,000+ beds



Residential and care services for elderly and physically challenged.

Target Group

Elderly and young people with physical disabilities.


A private provider of health and social care services, predominantly through the provision of care centres for elderly and some younger people

SWOT Analysis


1. Clear vision and focus to provide services to the customers.

2. Highly motivated, professional and enthusiastic staff.

3. First-class care and support to the customers.

4. Over 40,000+ people are employed in the workforce

5. Presence on the London Stock Exchange shows its strong financial position


1. Unsustainable business model – sale and lease back strategy.

2. “Mismanaged and understaffed”, and rife with "institutionalised abuse”, according to a coroner’s ruling

3. Limited focus on expanding beyond UK


1. Active volunteer committee willing to plan and organise events

2. Patients active in the care homes can be asked for their opinions and suggestions

3.With increase in focus on healthcare, care homes have opportunity to expand geographically


1. Confidentiality of patients is at risk

2.Patient coerced to do things they do not wish to do

3. High competition

4. Rapid expansion financed by the sale of leases of its homes, leading to fall of share price and market value



1. Bluebird Care
2. Care UK
3. Four Seasons Healthcare


5. Barchester Healthcare

The table above concludes the Southern Cross Healthcare SWOT analysis along with its marketing and brand parameters.


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