Synergy Health SWOT Analysis, USP & Competitors

Posted in Pharma and Healthcare, Total Reads: 1180
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SWOT Analysis of Synergy Health with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Synergy Health

Parent Company

Synergy Health PLC

Category

Provider of specialist outsourced services to the healthcare and related market, together with related Hygiene services.

Sector

Pharma and Healthcare

Tagline/ Slogan

Our work protects your world

USP

Excellent services with high value and quality, achieved by differentiating through its people and their expertise.

Synergy Health STP

Segment

Sterilisation and decontamination of medical instruments, laboratory services including pathology and drug testing, contract laundry for healthcare providers.

Target Group

Doctors and healthcare professionals, Hospitals.

Positioning

Trusted experts in global health related markets, differentiating their products and services through the way they work.

Synergy Health SWOT Analysis

Strengths

1. Organic growth – through acquisitions and buying a number of healthcare-related companies.

2. Global reach – operations in four regions: UK & Ireland, Europe & Middle East, Asia & Africa and the Americas.

3. Unique, high value business model.

4. Focusing on high value-added services.

5. Deriving competitive differentiation through people.

6. Cost leadership due to extensive business

7. Over 4500 people are employed with the organization

Weaknesses

1. Economic uncertainties in European region affect business

2. Intense competition means limited market share growth

Opportunities

1. Expanding the business internationally

2. Excellent teams across the globe with a number of the world's leading experts

Threats

1. Government regulations and restrictions

2. Growing competition and lower profitability

3. Rising cost of raw materials

4. Global economy fluctuations can affect profits

Synergy Health Competition

Competitors

1. Ecolab Inc.

2. B. Braun Medical Ltd.

3. Amba Medical Ltd.


The brandguide table above concludes the Synergy Health SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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