Vielife SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 642

SWOT Analysis of Vielife with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Health risk assessment, Lifestyle management



Tagline/ Slogan

Global Health Solutions


Vielife is the wellness engine for thousands of companies worldwide, reaching over 10 million lives.



Providing personalised information on how to improve performance by focusing on sleep patterns and habits, stress management, nutrition and physical activity.

Target Group

Individuals seeking to identify health risks and improve lifestyle.


Vielife’s solutions engage clients around the world to make small lifestyle changes that improve health and wellness.

SWOT Analysis


1. Vielife's wellness solutions are used by many different organizations

2. Health promotion programs to manage costs and improve the health and productivity of their employees.

3. Online services are available across the globe in 20+ different languages.

4. Customization to suit the needs of different people.

5. Operations are spread all over the world

6. Products and services include Health risk assessment, lifestyle management programmes, EAP


1. Low financial rating impacts borrowing ability

2. Lower market share in Medicare products

3. High level of indebtedness impacts the financial security of the company


1. Changing demographic shifts and rising health care costs are driving demand for innovative products and services that are cost-effective and flexible.

2. Affordable Care Act increasing base membership


1. Increasing medical costs likely to impact profitability

2. Negative publicity could affect business

3. Increasing competition means low market share



1. Ultrasis

The table above concludes the Vielife SWOT analysis along with its marketing and brand parameters.


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