Western Provident Association SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 699

SWOT Analysis of Western Provident Association with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Western Provident Association

Parent Company

Western Provident Association


Medical Insurance



Tagline/ Slogan



A Not-for-profit heritage of over 100+ years.



Private medical insurance services

Target Group

Individuals looking for health insurance for themselves or family.

Companies looking to provide cover for employees.


Fairness to customers. Best customer service. Shared responsibility.

SWOT Analysis


1. Customer Loyalty and strong management

2. Good brand value and customer focused approach

3. Highly motivated, professional and enthusiastic staff

4. Clear vision and focus to provide services to the customers.

5. High transparency - the only insurer to volunteer details of ombudsman complaints against them.

6. The brand has been recognised through many awards


1. Limited focus on expanding beyond UK

2. Limited presence in emerging markets and low employee size


1. With increase in focus on healthcare, medical insurance industry has a high potential for growth

2. Strong brand image can be leveraged for further growth

3.  Rising private medical insurance premiums


1. Economic slowdown in European markets

2. High competition from profit-making firms

3. Minimal competition among private suppliers has increased costs for insurers

4. Private medical insurance is under threat from lower-cost alternatives



1. Simplyhealth Group Ltd

2. Exeter Friendly Society Ltd

3. Axa

4. Aviva

The table above concludes the Western Provident Association SWOT analysis along with its marketing and brand parameters.


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