Zeneca SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 667

SWOT Analysis of Zeneca with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

AstraZeneca plc





Tagline/ Slogan



Innovation-driven and integrated pharmaceutical company.



Oncology, Cardiovascular health, Biocides, Industrial colours, lifescience molecules

Target Group

Healthcare professionals, doctors, hospitals offering treatments for above mentioned diseases


Responsible for development of prescription medicines for six important areas of healthcare such as cancer, infection.

SWOT Analysis


1. Global, innovation-driven, integrated biopharmaceutical company.

2. Product portfolio includes cancer, cardiovascular, gastrointestinal, infection, neuroscience, respiratory and inflammation medicines

3. Powerful combination of quality products and extensive sales and marketing capabilities sets it apart

4. Successful research and development team

5. Strong parent brand after its merger with Astra


1. Largely dependent on UK’s market for revenue generation

2. Legal proceedings related to patents and pricing issues affect image


1. Partner with multinational pharmaceutical companies seeking access to the fast growing MENA markets

2. A strong product pipeline, focused on FDA approved and high-quality products in key therapeutic areas such as oncology, diabetes and cardiovascular diseases

3. Increasing global ageing population


1. Threat of copycat generic drugs

2. Stringent drug development guidelines

3. Competition coming up with effective drugs



1. Allen & Hanburys

2. 3M Healthcare Ltd.
3. Abbott Laboratories Ltd.

4. Phytopharm

The table above concludes the Zeneca SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Zeneca. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on: