Glaxo Wellcome SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 950

SWOT Analysis of Glaxo Wellcome with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Glaxo Wellcome

Parent Company

GlaxoSmithKline PLC





Tagline/ Slogan



Glaxo Wellcome is one of the world's largest pharmaceutical company by revenues



Consumer healthcare, prescription medicines & vaccines.

Target Group

Patients & healthcare professionals seeking detection, prevention & treatment of disease.


A global healthcare company driven by innovation and the dedication to improve human lives by enabling people to do more, feel better and live longer.

SWOT Analysis


1. Seven of Glaxo Wellcome's products were among the world's top 50 best-selling pharmaceutical products

2. The world's largest maker of drugs for the treatment of asthma and HIV/AIDS.

3. A global workforce- it employed around 50,000 people worldwide.

4. Global outreach - had 75 operating companies. It had 50 manufacturing facilities worldwide.


1. Controversies regarding issue of safety of drugs affects company’s image

2. Alleged patent expiry for a number of bulk-buster products


1. Glaxo Wellcome-SmithKline Beecham merger created world's largest drug company in the year 2000.

2. The new company GSK was quoted on both the London and New York stock exchanges. The stock markets had responded favourably to news of talks between the two companies.


1. A rapidly changing and consolidating pharmaceutical industry.

2. Massive costs associated with the development and marketing of new drugs.

3. Health services demanding that drug companies reduce their prices and supply them with the cheapest pharmaceuticals.

4. The National Health Service in Britain to refuse to prescribe a drug because it is too expensive.



1. Pfizer

2. Abbott Laboratories


4. Sun Pharma

5. Novartis

The table above concludes the Glaxo Wellcome SWOT analysis along with its marketing and brand parameters.


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