Glaxo Wellcome SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 1546

SWOT analysis of Glaxo Wellcome analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Glaxo Wellcome SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Glaxo Wellcome to benchmark its business & performance as compared to the competitors and industry. Glaxo Wellcome is one of the leading brands in the pharma and healthcare sector. The table below also lists the top Glaxo Wellcome competitors and elaborates Glaxo Wellcome market segmentation, target group, positioning & Unique Selling Proposition (USP).

Glaxo Wellcome SWOT, Competitors, Marketing STP & Brand analysis Table
Glaxo Wellcome Brand Analysis
Parent Company

GlaxoSmithKline PLC




Pharma and Healthcare

Tagline/ Slogan



Glaxo Wellcome is one of the world's largest pharmaceutical company by revenues

Glaxo Wellcome STP

Consumer healthcare, prescription medicines & vaccines.

Target Group

Patients & healthcare professionals seeking detection, prevention & treatment of disease.


A global healthcare company driven by innovation and the dedication to improve human lives by enabling people to do more, feel better and live longer.

Glaxo Wellcome SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Glaxo Wellcome. Strengths are:

1. Seven of Glaxo Wellcome's products were among the world's top 50 best-selling pharmaceutical products

2. The world's largest maker of drugs for the treatment of asthma and HIV/AIDS.

3. A global workforce- it employed around 50,000 people worldwide.

4. Global outreach - had 75 operating companies. It had 50 manufacturing facilities worldwide.


Here are the weaknesses in the Glaxo Wellcome SWOT Analysis:

1. Controversies regarding issue of safety of drugs affects company’s image

2. Alleged patent expiry for a number of bulk-buster products


Following are the Opportunities in Glaxo Wellcome SWOT Analysis:

1. Glaxo Wellcome-SmithKline Beecham merger created world's largest drug company in the year 2000.

2. The new company GSK was quoted on both the London and New York stock exchanges. The stock markets had responded favourably to news of talks between the two companies.


The threats in the SWOT Analysis of Glaxo Wellcome are as mentioned:

1. A rapidly changing and consolidating pharmaceutical industry.

2. Massive costs associated with the development and marketing of new drugs.

3. Health services demanding that drug companies reduce their prices and supply them with the cheapest pharmaceuticals.

4. The National Health Service in Britain to refuse to prescribe a drug because it is too expensive.

Glaxo Wellcome Competition

Below are the top 5 Glaxo Wellcome competitors:

1. Pfizer

2. Abbott Laboratories


4. Sun Pharma

5. Novartis

The brandguide table above concludes the Glaxo Wellcome SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Glaxo Wellcome. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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