Celgene Corporation SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 2333

SWOT Analysis of Celgene Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Celgene Corporation

Parent Company

Celgene Corporation


Pharmaceuticals , Biotechnology


Pharma and Healthcare

Tagline/ Slogan

Committed to improving the lives of patients worldwide


Improving human health through passion, innovation and courage

Celgene Corporation STP


Biopharmaceuticals and clinical trials

Target Group

Drugs for diseases like Cancer, Inflammatory disorders,Leukemia, Lymphoma etc


Innovative and life changing drugs for patients

Celgene Corporation SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Celgene Corporation :

1. Dedicated R&D facility in each field
2. Healthy & growing revenue stream
3.Use of cutting edge technology 
4.Highly skilled workforce with over 4000+ employees

5.High number of patents

6. Products include Thalomid and Revlimid

7. Acquisitions have strengthened the position of the brand


1.Dependence on few products is a concern
2.The company is too big to make quick changes


1.Merger & Acquisitions offer a great opportunity to expand
2.Easy access to loans so ample scope to expand
3.Average age and number of older people increasing


1.Patents expire before drugs becomes profitable
2.Strict government regulations
3.Better drugs coming in the market

Celgene Corporation Competition


Below are the 4 main Celgene Corporation competitors :

1.Amgen Inc
2. Bristol-Myers Squibb Co
3. Genentech Inc

4.Sanofi-Aventis SA

The brandguide table above concludes the Celgene Corporation SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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