Biogen Idec Inc SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 2114

SWOT Analysis of Biogen Idec Inc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Biogen Idec Inc

Parent Company

Biogen Idec Inc




Pharma and Healthcare

Tagline/ Slogan

Transforming Discovery into Care


Robust pipeline

Biogen Idec Inc STP


Neurodegenerative, hematologic, and autoimmune diseases

Target Group

Patients with high unmet medical needs


Leader in discovery, development, and delivery of therapies

Biogen Idec Inc SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Biogen Idec Inc :

1. High annual growth shows its strong business and high credibility 
2. Intellectual strength of renowned biologists

3. Worldwide presence in more than 90 countries
4. Financial muscle for overseas acquisition

5. Strong foothold in biosimilar drugs

6. Over 7000 people are employed with the organization

7. Strong focus on R&D and patenting products


1. Limited global market share
2. Restricted brand awareness as compared to global healthcare brands


1. Rising demand from developing countries
2. Expansion into generics over biosimilars

3. Increased brand awareness exercises can boost the business globally


1. Ever changing regulatory rules in different countries across the world
2. Failure of new drugs in trial and testing cost company millions of dollars

Biogen Idec Inc Competition


Below are the 3 main Biogen Idec Inc competitors :

1. Bayer Pharma AG

2. Pfizer Inc
3. Bristol-Myers Squibb

The brandguide table above concludes the Biogen Idec Inc SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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