SWOT Analysis of Biogen Idec Inc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Biogen Idec Inc |
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Parent Company |
Biogen Idec Inc |
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Category |
Biotechnology |
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Sector |
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Tagline/ Slogan |
Transforming Discovery into Care |
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USP |
Robust pipeline |
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Biogen Idec Inc STP |
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Segment |
Neurodegenerative, hematologic, and autoimmune diseases |
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Target Group |
Patients with high unmet medical needs |
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Positioning |
Leader in discovery, development, and delivery of therapies |
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Biogen Idec Inc SWOT Analysis |
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Strengths |
1. High annual growth shows its strong business and high credibility 3. Worldwide presence in more than 90 countries 5. Strong foothold in biosimilar drugs 6. Over 7000 people are employed with the organization 7. Strong focus on R&D and patenting products |
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Weaknesses |
1. Limited global market share |
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Opportunities |
1. Rising demand from developing countries 3. Increased brand awareness exercises can boost the business globally |
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Threats |
1. Ever changing regulatory rules in different countries across the world |
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Biogen Idec Inc Competition |
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Competitors |
1. Bayer Pharma AG 2. Pfizer Inc |
The brandguide table above concludes the Biogen Idec Inc SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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