HealthSpring SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 2126

SWOT analysis of HealthSpring analyses the brand/company with its strengths, weaknesses, opportunities & threats. In HealthSpring SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like HealthSpring to benchmark its business & performance as compared to the competitors and industry. HealthSpring is one of the leading brands in the pharma and healthcare sector. The table below also lists the top HealthSpring competitors and elaborates HealthSpring market segmentation, target group, positioning & Unique Selling Proposition (USP).

HealthSpring SWOT, Competitors, Marketing STP & Brand analysis Table
HealthSpring Brand Analysis
Parent Company



Medicare and health insurance


Pharma and Healthcare

Tagline/ Slogan

Family health experts


Focus on senior and medicare eligible individuals

HealthSpring STP

Medicare and health insurance

Target Group

Senior citizens aged 65 and older, medicare qualifying disabled persons and persons suffering from end-stage renal disease


Dependable for the patient in his/her hour of need and to deliver service with the highest ethics

HealthSpring SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of HealthSpring. Strengths are:

1. One of largest and fastest growing health plans in US
2. Parent company Cigna which acquired it in 2011 is 33 year old brand name in US insurance market
3. Innovative approach to customer engagement, aligns incentive around performance and quality of outcome
4. Target group of senior and medicare qualified individuals differentiates it from consumers


Here are the weaknesses in the HealthSpring SWOT Analysis:

1. Cannibalization of Healthspring brand by Cigna brand
2. Low interest rate scenario in the US hurts the profitability of insurers in the US
3. Alliance with Humana group to offer streamlined medicare advantage offering through employer clients for retirees
4. Since 2013 dip in insurance penetration i.e. insurance premiums as a percentage of GDP


Following are the Opportunities in HealthSpring SWOT Analysis:

1. Trusted global brand name of CIGNA with 75million customers can be used as cash cow
2. Targeted customer base provides great potential of market leadership
3. More product offering and services and trying to attain first mover advantage in certain segments


The threats in the SWOT Analysis of HealthSpring are as mentioned:

1. Insurance sector in US highly competitive with many big names competing for limited customer base
2. Competitors may see potential in serving senior and medicare qualified individuals thus making substainablity difficult for HealthSpring

HealthSpring Competition

Below are the top 3 HealthSpring competitors:

1. Atena
2. Allied Insurance
3. Anthem Blue cross and Blue sheild

The brandguide table above concludes the HealthSpring SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to HealthSpring. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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