HealthSpring SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 1377

SWOT Analysis of HealthSpring with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Medicare and health insurance


Pharma and Healthcare

Tagline/ Slogan

Family health experts


Focus on senior and medicare eligible individuals

HealthSpring STP


Medicare and health insurance

Target Group

Senior citizens aged 65 and older, medicare qualifying disabled persons and persons suffering from end-stage renal disease


Dependable for the patient in his/her hour of need and to deliver service with the highest ethics

HealthSpring SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of HealthSpring :

1. One of largest and fastest growing health plans in US
2. Parent company Cigna which acquired it in 2011 is 33 year old brand name in US insurance market
3. Innovative approach to customer engagement, aligns incentive around performance and quality of outcome
4. Target group of senior and medicare qualified individuals differentiates it from consumers


1. Cannibalization of Healthspring brand by Cigna brand
2. Low interest rate scenario in the US hurts the profitability of insurers in the US
3. Alliance with Humana group to offer streamlined medicare advantage offering through employer clients for retirees
4. Since 2013 dip in insurance penetration i.e. insurance premiums as a percentage of GDP


1. Trusted global brand name of CIGNA with 75million customers can be used as cash cow
2. Targeted customer base provides great potential of market leadership
3. More product offering and services and trying to attain first mover advantage in certain segments


1. Insurance sector in US highly competitive with many big names competing for limited customer base
2. Competitors may see potential in serving senior and medicare qualified individuals thus making substainablity difficult for HealthSpring

HealthSpring Competition


Below are the 3 main HealthSpring competitors :

1. Atena
2. Allied Insurance
3. Anthem Blue cross and Blue sheild

The brandguide table above concludes the HealthSpring SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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