Otsuka SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Otsuka analyses the brand by its strengths, weaknesses, opportunities & threats. In Otsuka SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Otsuka to benchmark its business & performance as compared to the competitors. Otsuka is one of the leading brands in the pharma and healthcare sector.

The table below lists the Otsuka SWOT (Strengths, Weaknesses, Opportunities, Threats), top Otsuka competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Otsuka SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Otsuka Brand Analysis
Parent Company

Otsuka Holding




Pharma and Healthcare

Tagline/ Slogan

People creating new products for better health worldwide


Through their experience they strive to provide innovative healthcare solutions to contribute to healthy lives of people worldwide.

Otsuka STP

Nutraceutical, CNS, Oncology related diseases

Target Group

Healthcare professionals, psychologists.


Takeda is committed to striving towards better health for patients worldwide through leading innovation in medicine.

SWOT Analysis of Otsuka
Otsuka Strengths

Below are the Strengths in the SWOT Analysis of Otsuka:

1. It employs over 40,000 well trained people worldwide

2. Six key molecules in the last stages of development

3. It offers wide range of solutions in the treatment of cancer ranging from anti metabolites to many new strategies

4. Major player in Nutraceutical business in Japan

Otsuka Weaknesses

Here are the weaknesses in the Otsuka SWOT Analysis:

1. Expiry of patent of Abilify, their blockbuster drug in near future

2. They operate in low growth segment such as CNS

3. Dependence on single drug Abilify which accounts for the 50% of the sales

4. Limited presence in emerging markets

Otsuka Opportunities

Following are the Opportunities in Otsuka SWOT Analysis:

1. Growing in medical devices segment through Otsuka medical devices

2.  Expansion & globalization of Soy business

3. Increase sales channels in Asian market

Otsuka Threats

The threats in the SWOT Analysis of Otsuka are as mentioned:

1. Global economic slowdown

2. Natural disasters in Japan

3. Increasing stringency of healthcare regulations

Otsuka Competition
Otsuka Competitors

Below are the top 4 competitors of Otsuka:

1. Takeda pharmaceuticals

2. Abbott laboratories

3. Allergan

4. Astellas pharmaceuticals

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Otsuka. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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