Otsuka SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Otsuka analyses the brand by its strengths, weaknesses, opportunities & threats. In Otsuka SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Otsuka to benchmark its business & performance as compared to the competitors. Otsuka is one of the leading brands in the pharma and healthcare sector.

The article below lists the Otsuka SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Otsuka SWOT Analysis:

SWOT Analysis of Otsuka

For Otsuka, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Otsuka Strengths

The strengths of Otsuka looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Otsuka :

1. It employs over 40,000 well trained people worldwide

2. Six key molecules in the last stages of development

3. It offers wide range of solutions in the treatment of cancer ranging from anti metabolites to many new strategies

4. Major player in Nutraceutical business in Japan

Otsuka Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Otsuka SWOT Analysis:

1. Expiry of patent of Abilify, their blockbuster drug in near future

2. They operate in low growth segment such as CNS

3. Dependence on single drug Abilify which accounts for the 50% of the sales

4. Limited presence in emerging markets

Otsuka Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Otsuka SWOT Analysis:

1. Growing in medical devices segment through Otsuka medical devices

2.  Expansion & globalization of Soy business

3. Increase sales channels in Asian market

Otsuka Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Otsuka are as mentioned:

1. Global economic slowdown

2. Natural disasters in Japan

3. Increasing stringency of healthcare regulations

Otsuka Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Otsuka:

1. Takeda pharmaceuticals

2. Abbott laboratories

3. Allergan

4. Astellas pharmaceuticals

Hence this concludes the Otsuka SWOT analysis.

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About Otsuka

Otsuka Overview
Parent Company

Otsuka Holding




Pharma and Healthcare

Tagline/ Slogan

People creating new products for better health worldwide


Through their experience they strive to provide innovative healthcare solutions to contribute to healthy lives of people worldwide.

Otsuka STP

Nutraceutical, CNS, Oncology related diseases

Target Group

Healthcare professionals, psychologists.


Takeda is committed to striving towards better health for patients worldwide through leading innovation in medicine.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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