Alfresa Holdings SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1314

SWOT Analysis of Alfresa Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Alfresa Holdings

Parent Company

Alfresa Holdings





Tagline/ Slogan

Create & deliver fresh life for all


It is one of the four Japanese groups which controls 90% of wholesaling business



Pharmaceutical, diagnostic reagents, medical devices

Target Group

Healthcare professionals, pharmacies, wholesalers


They aim to become healthcare consortium by broadening their potential & scope of operations

SWOT Analysis


1. Strong marketing & sales support

2. They have 14 consolidated subsidiaries & 61 non consolidated affiliates giving them good exposure all across Japan

3. Company operates in broad service areas such as manufacturing, distribution, consulting etc

4. Company has strong customer support system through which they can provide proper information to customers about inventory management


1. It relies heavily on Japanese market and limited presence in emerging markets

2. Stiff competition means limited scope for market share growth


1. They can expand into new segments such as antibody 7 genomic drugs

2. They can further expand their OTC sales channel to achieve greater growth

3. Alfresa can diversify its strategies based upon products


1. Natural disasters in Japan

2. Many dispensing pharmacies have resorted to group formation

3. There is considerable decline in birth rate & population in Japan



1. McKesson pharmaceuticals
2. Suzuken

3. Toho

4. Cardinal health

The table above concludes the Alfresa Holdings SWOT analysis along with its marketing and brand parameters.


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