Medipal Holdings SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1046

SWOT Analysis of Medipal Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Medipal Holdings

Parent Company

Medipal Holdings





Tagline/ Slogan

The challenge of being essential


Medipal holdings is number one in sales & earnings in their industry



Prescription pharmaceuticals, Over the counter pharmaceuticals & cosmetics

Target Group

Medical professionals, pharmacists, pharmacy stores


Company aims to provide safe, secure & low cost wholesale distribution

SWOT Analysis


1. Market leader in sales & earnings in their industry

2. They have system of area logistic centers which improve efficiency & reach

3. Their alliance with Sinopharm has given them entry into growing Chinese market

4. Company has made good proactive investments

5. Medipal industries has customer centric model with greater responsiveness for customers


1. They are overly dependent on Japanese markets

2.Company suffered major disruption of operations during great eastern earthquake


1. Increase in Japans ageing population’

2. increasing awareness about medical insurance

3. Rising living standards


1. Natural disasters in Japan

2. Global economic slowdown

3. Japan’s new pricing system which advocates higher purchase price 7 lower selling prices



1. Alfresa holding corporation
2. Shionogi & company limited

3. Suzuken & company ltd

4. Macpherson

The table above concludes the Medipal Holdings SWOT analysis along with its marketing and brand parameters.


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