Shanghai Pharmaceuticals SWOT Analysis, USP & Competitors

Posted in Pharma and Healthcare, Total Reads: 1987
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SWOT Analysis of Shanghai Pharmaceuticals with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shanghai Pharmaceuticals

Parent Company

Shanghai Pharmaceuticals

Category

Pharmaceuticals

Sector

Pharma and Healthcare

Tagline/ Slogan

-

USP

Third largest pharmaceutical company & second largest pharmaceutical distributor in PRC

Shanghai Pharmaceuticals STP

Segment

Pharmaceutical business, pharmaceutical distribution and supply chain solutions and pharmaceutical retail.

Target Group

Pharmaceutical manufacturers, dispensers, retail outlets, hospitals

Positioning

It is the only integrated pharmaceutical company in the PRC with leading positions in both pharmaceutical product and distribution markets.

Shanghai Pharmaceuticals SWOT Analysis

Strengths

1. They have established business connection with six prime vaccine manufacturers in the world, namely Pfizer, Merck Sharp & Dohme, Sanofi Pasteur, Novartis, GlaxoSmithKline and Abbott,

2. A strategic agreement with the Guangdong CDC has further increased the profit margin

3. They have vertically integrated business model which maximizes value creation

4. Manufacturer of technologically superior cost efficient with high gross margin drugs
5. Distributes nearly 19,000 pharma products through 40+ subsidiaries and more than 30 logistical centres

Weaknesses

1. Stringent Chinese regulations means restrictive operations

2. High reliance on Chinese markets

Opportunities

1. Increased propagation of medical insurance in china

2. Increasing Chinese ageing population

3. Expected increase in the pharma market has a large expansion opportunity.
4. Global expansion and acquisition of other smaller firms

Threats

1.Increase in  raw material and labor costs

2. Elevated financing costs due to the tapering of monetary policy,

3. The execution of the new GMP standards.

Shanghai Pharmaceuticals Competition

Competitors

1.Shanghai Pharmaceutical Group Co.
2. China Pharmaceutical Group Central Co Ltd.

3. Guangzhou Medical Group Co Ltd.

4. Tranjin Medical Group Co Ltd.


The brandguide table above concludes the Shanghai Pharmaceuticals SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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