Suzuken SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 1499
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SWOT Analysis of Suzuken with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Suzuken

Parent Company

Suzuken

Category

Pharmaceutical

Sector

Pharma and Healthcare

Tagline/ Slogan

Promoting good health

USP

Suzuken is leading company in pharmaceutical distribution providing prescription pharmaceuticals, diagnostic reagents to pharmacies, hospitals

Suzuken STP

Segment

Pharmaceutical distribution

Target Group

Pharmacies, hospitals, clinics

Positioning

Suzuken is the health creator that generates new value in wide range of areas related to medicine & healthcare

Suzuken SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Suzuken :

1. Over 15,000 well trained employees

2. It has wide network of group companies, special logistics companies & sales office in all 47 prefectures

3. It leverages on capabilities of pharmaceutical manufacturers Sanwa Kagaku Kenkyosho co. & medical devices manufacturer Kenzmedico

4.  Strong presence in other related sector such as insurance sector

Weaknesses

1. Tough competition from leading global players means limited market share growth

2. Company depends heavily upon Japan for their revenue generation and has limited global penetration

Opportunities

1. Japanese ethical pharmaceutical market has expanded considerably

2. There is increased demand for cervical cancer vaccines & other diseases

3. Increase in Japanese ageing population

Threats

1. Natural disasters in Japan

2. Flooding in Thailand which can have adverse impact of distribution business

3. Overall weak Japanese economic outlook

Suzuken Competition

Competitors

Below are the 4 main Suzuken competitors :

1. Alfresa holdings
2. Astellas pharmaceuticals

3. Daiichi sankyo

4. Takeda pharmaceuticals


The brandguide table above concludes the Suzuken SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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