IPCA Laboratories SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 2197

SWOT Analysis of IPCA Laboratories with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

IPCA Laboratories

Parent Company

Ipca Laboratories




Health care

Tagline/ Slogan

A dose of life


World leader in the anti malaria segment



Formulations, API, malaria, Nutraceutical, urology, nephrology therapeutic segment

Target Group

Health care professionals in the domestic and international market


It is one of the largest pharmaceutical manufacturer & supplier

SWOT Analysis


1. Worldwide presence in the anti- malaria segment with almost a third of share in the market

2. Company has dosage forms against all malaria disorders

3. A large network of wholesalers, sales and marketing personnel and doctors spread across the country.

4. The sales increased by a considerable amount with the company’s center of attention on the formulation segment

5. Strong and stable financial position


1. Intense competition means limited and slow market share growth

2. Focusing on promotional activities and brand building is less.


1. Increasing demand for therapeutic drugs in the Indian and Chinese market is hovering on the growth in coming decades

2. The acquisition of more and more research based firms will help increase the therapeutic product range to a great extent

3. Expansion in the therapeutic segment in Nutraceutical, nephrology and urology will improve profits


1. Reduced funds and infrastructure facilities for public healthcare is the cause of concern

2. Depreciating value of currency poses a threat to the research driven activities

3.Global economic slowdown



1. Plethico Pharma

2. Natco

3. Unichem

4. Merck

The table above concludes the IPCA Laboratories SWOT analysis along with its marketing and brand parameters.


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