IPCA Laboratories SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of IPCA Laboratories analyses the brand/company with its strengths, weaknesses, opportunities & threats. In IPCA Laboratories SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like IPCA Laboratories to benchmark its business & performance as compared to the competitors and industry. IPCA Laboratories is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top IPCA Laboratories competitors and includes IPCA Laboratories target market, segmentation, positioning & Unique Selling Proposition (USP).

IPCA Laboratories SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
IPCA Laboratories Brand Analysis
Parent Company

Ipca Laboratories

Category

Pharmaceutical

Sector

Pharma and Healthcare

Tagline/ Slogan

A dose of life

USP

World leader in the anti malaria segment

IPCA Laboratories STP
IPCA Laboratories Segmentation

Formulations, API, malaria, Nutraceutical, urology, nephrology therapeutic segment

IPCA Laboratories Target Market

Health care professionals in the domestic and international market

IPCA Laboratories Positioning

It is one of the largest pharmaceutical manufacturer & supplier

IPCA Laboratories SWOT Analysis
IPCA Laboratories Strengths

Below are the Strengths in the SWOT Analysis of IPCA Laboratories:

1. Worldwide presence in the anti- malaria segment with almost a third of share in the market

2. Company has dosage forms against all malaria disorders

3. A large network of wholesalers, sales and marketing personnel and doctors spread across the country.

4. The sales increased by a considerable amount with the company’s center of attention on the formulation segment

5. Strong and stable financial position

IPCA Laboratories Weaknesses

Here are the weaknesses in the IPCA Laboratories SWOT Analysis:

1. Intense competition means limited and slow market share growth

2. Focusing on promotional activities and brand building is less.

IPCA Laboratories Opportunities

Following are the Opportunities in IPCA Laboratories SWOT Analysis:

1. Increasing demand for therapeutic drugs in the Indian and Chinese market is hovering on the growth in coming decades

2. The acquisition of more and more research based firms will help increase the therapeutic product range to a great extent

3. Expansion in the therapeutic segment in Nutraceutical, nephrology and urology will improve profits

IPCA Laboratories Threats

The threats in the SWOT Analysis of IPCA Laboratories are as mentioned:

1. Reduced funds and infrastructure facilities for public healthcare is the cause of concern

2. Depreciating value of currency poses a threat to the research driven activities

3.Global economic slowdown

IPCA Laboratories Competition
Competitors

Below are the top 4 IPCA Laboratories competitors:

1. Plethico Pharma

2. Natco

3. Unichem

4. Merck


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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