IPCA Laboratories SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of IPCA Laboratories analyses the brand by its strengths, weaknesses, opportunities & threats. In IPCA Laboratories SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like IPCA Laboratories to benchmark its business & performance as compared to the competitors. IPCA Laboratories is one of the leading brands in the pharma and healthcare sector.

The table below lists the IPCA Laboratories SWOT (Strengths, Weaknesses, Opportunities, Threats), top IPCA Laboratories competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

IPCA Laboratories SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
IPCA Laboratories Brand Analysis
Parent Company

Ipca Laboratories




Pharma and Healthcare

Tagline/ Slogan

A dose of life


World leader in the anti malaria segment

IPCA Laboratories STP

Formulations, API, malaria, Nutraceutical, urology, nephrology therapeutic segment

Target Group

Health care professionals in the domestic and international market


It is one of the largest pharmaceutical manufacturer & supplier

SWOT Analysis of IPCA Laboratories
IPCA Laboratories Strengths

Below are the Strengths in the SWOT Analysis of IPCA Laboratories:

1. Worldwide presence in the anti- malaria segment with almost a third of share in the market

2. Company has dosage forms against all malaria disorders

3. A large network of wholesalers, sales and marketing personnel and doctors spread across the country.

4. The sales increased by a considerable amount with the company’s center of attention on the formulation segment

5. Strong and stable financial position

IPCA Laboratories Weaknesses

Here are the weaknesses in the IPCA Laboratories SWOT Analysis:

1. Intense competition means limited and slow market share growth

2. Focusing on promotional activities and brand building is less.

IPCA Laboratories Opportunities

Following are the Opportunities in IPCA Laboratories SWOT Analysis:

1. Increasing demand for therapeutic drugs in the Indian and Chinese market is hovering on the growth in coming decades

2. The acquisition of more and more research based firms will help increase the therapeutic product range to a great extent

3. Expansion in the therapeutic segment in Nutraceutical, nephrology and urology will improve profits

IPCA Laboratories Threats

The threats in the SWOT Analysis of IPCA Laboratories are as mentioned:

1. Reduced funds and infrastructure facilities for public healthcare is the cause of concern

2. Depreciating value of currency poses a threat to the research driven activities

3.Global economic slowdown

IPCA Laboratories Competition
IPCA Laboratories Competitors

Below are the top 4 competitors of IPCA Laboratories:

1. Plethico Pharma

2. Natco

3. Unichem

4. Merck

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to IPCA Laboratories. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin