Shionogi SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1012

SWOT Analysis of Shionogi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Shionogi & Co




Health care

Tagline/ Slogan

There is a SONG within SHIONOGI; Making a difference in peoples life


It is one of the leading Japanese pharmaceutical company



Prescription drugs, OTC drugs, diagnostics

Target Group

Buyers  of pharmaceutical, diagnostics, and other related products


Provide remedy of the best probable kind vital for protection of the health of the people.

SWOT Analysis


1.Strong manpower with nearly 6500 employees and a strong revenue

2.Strong distribution network within Japan, Honkong and China

3. Strong product pipeline with majority product in late stages of development

4. Approval of Rapiacta by Japanese drug authority which  will boost up the sales

5. Stable financial position and strong brand value


1. Majorly dependant on Japan and US for its sale of drugs.

2. They have limited presence in emerging markets like India, South Africa etc

3. Less presence in the Oncology market as compared to leaders


1.Innovations in research through outside alliances with academic world and bioventures

2.Widen the manufacturing infrastructure and technology base

3.Increase in the CSR related activities


1.Large number of regulatory approvals for sale and distribution in foreign countries

2. Frequent occurrence of natural calamities in Japan like Earthquakes

3. Global economic slowdown



1. Takeda Pharmaceutical

2. Astellas

3. Daiichi Sankyo

4. Forest Laboratories

The table above concludes the Shionogi SWOT analysis along with its marketing and brand parameters.


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