Ameri Group SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1479

SWOT Analysis of Ameri Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ameri Group

Parent Company

Well point


Health Care


Health Insurance Managed health care

Tagline/ Slogan

Real Solutions in health care


Reducing cost of care to taxpayers



Health care services

Target Group

All eligible people


Health care for most vulnerable citizens

SWOT Analysis


1. Association with WellPoint
2. Products designed for kids – ineligible for Medicaid
3. Strongly recognized and awarded for their efforts
4. Ranked in Fortune 500 companies shows the presence in the sector


1.Limited presence – only in 13 states in US
2.Weak portfolio of products compared to global giants – designed for specific segments
3.Dependence on government regulations


1. Favourable demographics
2. Geographical expansion

3. Growing awareness and need for medical services


1.Slowing economy and economic fluctuations
2.Increasing unemployment

3. Govt regulations can cause operational issues



1.Molina Health care
2.Well care health plans
3.United health group Inc

The table above concludes the Ameri Group SWOT analysis along with its marketing and brand parameters.


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