Ameri Group SWOT Analysis, USP & Competitors

Posted in Pharma and Healthcare, Total Reads: 1551

SWOT Analysis of Ameri Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ameri Group

Parent Company

Well point


Health Care


Pharma and Healthcare

Tagline/ Slogan

Real Solutions in health care


Reducing cost of care to taxpayers

Ameri Group STP


Health care services

Target Group

All eligible people


Health care for most vulnerable citizens

Ameri Group SWOT Analysis


1. Association with WellPoint
2. Products designed for kids – ineligible for Medicaid
3. Strongly recognized and awarded for their efforts
4. Ranked in Fortune 500 companies shows the presence in the sector


1.Limited presence – only in 13 states in US
2.Weak portfolio of products compared to global giants – designed for specific segments
3.Dependence on government regulations


1. Favourable demographics
2. Geographical expansion

3. Growing awareness and need for medical services


1.Slowing economy and economic fluctuations
2.Increasing unemployment

3. Govt regulations can cause operational issues

Ameri Group Competition


1.Molina Health care
2.Well care health plans
3.United health group Inc

The brandguide table above concludes the Ameri Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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