Medco Health SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 974

SWOT Analysis of Medco Health with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Medco Health

Parent Company

Express Scripts


Health care


Managed health care

Tagline/ Slogan

Making medicine smarter


Millions trust express scripts for safety care and convenience



Prescription drug benefit programs

Target Group

Health Insurers, Managed care organizations, Insurance carriers, Government agencies


Pharmacy chain company offering cost effective health care services

SWOT Analysis


1. Merger with Express Scripts giving it second largest market capitalization
2. Economies of scale makes it a high operational efficiency company
3. Lower cost of drugs compared to competition

4. Strong brand presence with lot of efforts towards being customer focused


1.Slow financial performance is a concern
2. Relations with pharmacies and doctors need to be improved


1.Operations outside of US – presence in Europe
2.Possibility of universal health care
3.Geographical expansion and better reach to the people in need


1.Government interventions and changing global policies
2. Fluctuating economic conditions can adversely affect operations
3.Price war amongst competitors will erode profits



1.United health Group Inc
2.Well point
3.Aetna Inc

The table above concludes the Medco Health SWOT analysis along with its marketing and brand parameters.


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