Wellpoint SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1909

SWOT Analysis of Wellpoint with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Wellpoint Inc


Health Care


Health Care plans

Tagline/ Slogan

Health. Care. Value


Improve the lives of people we serve and health of our communities



A variety of PPOs, HMOs, various hybrid and specialty network-based dental and health care services

Target Group

National accounts , local group,individual, medicare programs , medicaid


Create best health  care value in industry

SWOT Analysis


1. Ranked among the top 50 Fortune 500 companies of the world
2. Over 34 million members which shows high customer loyalty
3. Diverse products and socially friendly services and products
4. Excelling at day to day execution

5. Strong reach and diverse operations enhance brand image


1. Top management claims Wellpoint is stepping out its business of insuring senior citizens in California
2.Declining phases of income are a concern


1. Acquisitions to gain a greater market share
2.Introducing diversified products
3.Proposal to introduce universal health care


1.Exposed to volatility in health insurance market
2.Government interventions can cause operational difficulty
3.Competitive industry with continous innovation



1.Aetna Inc
2.CIGNA Corporation
3.United Health group Inc

The table above concludes the Wellpoint SWOT analysis along with its marketing and brand parameters.


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