Coventry Health Care SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1081

SWOT Analysis of Coventry Health Care with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Coventry Health Care

Parent Company

Aetna Inc


Health care


Health Insurance

Tagline/ Slogan

We want  you to know


Life, death, health, or injury -- Aetna's got an insurance policy to cover it



HMO, PPO , POS, HSA – Health savings account

Target Group

health plans, insurance companies, network rental and workers’ compensation services companies


Traditional and consumer-directed health insurance products

SWOT Analysis


1. Ranked on of the top most successful prescription drug plan service in the United States
2. Strong market position
3. Wide national network
4. Strong fundamentals supported by growth figures

5. Widely recognised operations and strong brand name


1.Young company – compared to other market forces
2.Negative publicity due to instances of product recall
3.Focussed on certain markets and limited global focus


1.Increased geographical presence
2.Mergers and acquisitions to gain competitive advantage
3.New offerings in new markets


1.Government interventions
2. Shortage of manpower
3. Intense competition with continuous innovation



1.CIGNA Corporation
2.United Health Group Inc
3.Well Point Inc

The table above concludes the Coventry Health Care SWOT analysis along with its marketing and brand parameters.


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