Coventry Health Care SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 1375

SWOT Analysis of Coventry Health Care with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Coventry Health Care

Parent Company

Aetna Inc


Health care


Pharma and Healthcare

Tagline/ Slogan

We want  you to know


Life, death, health, or injury -- Aetna's got an insurance policy to cover it

Coventry Health Care STP


HMO, PPO , POS, HSA – Health savings account

Target Group

health plans, insurance companies, network rental and workers’ compensation services companies


Traditional and consumer-directed health insurance products

Coventry Health Care SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Coventry Health Care :

1. Ranked on of the top most successful prescription drug plan service in the United States
2. Strong market position
3. Wide national network
4. Strong fundamentals supported by growth figures

5. Widely recognised operations and strong brand name


1.Young company – compared to other market forces
2.Negative publicity due to instances of product recall
3.Focussed on certain markets and limited global focus


1.Increased geographical presence
2.Mergers and acquisitions to gain competitive advantage
3.New offerings in new markets


1.Government interventions
2. Shortage of manpower
3. Intense competition with continuous innovation

Coventry Health Care Competition


Below are the 3 main Coventry Health Care competitors :

1.CIGNA Corporation
2.United Health Group Inc
3.Well Point Inc

The brandguide table above concludes the Coventry Health Care SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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