Covidien SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 2817
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SWOT Analysis of Covidien with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Covidien

Parent Company

Covidien

Category

Healthcare

Sector

Pharma and Healthcare

Tagline/ Slogan

Positive results for life

USP

Value system of accountability, compassion, collaboration and diversity

Covidien STP

Segment

Medical devices and supplies, imaging solutions, and pharmaceuticals worldwide, for use in both the clinical setting and at home.

Target Group

Hospitals, surgical centers, imaging centers, drug manufacturers, pharmacies, and other retailers

Positioning

Innovative medical solutions for better patient outcomes and delivers value through clinical leadership and excellence

Covidien SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Covidien :

1. Diverse portfolio of products
2. One of the few global healthcare products leader
3. Commitment to social responsibility
4. Niche market leader

5. Brand name is strong in the healthcare industry

Weaknesses

1. Expiring patents is a concern
2.Young company compared to competitors
3.Weak history of partnerships, acquistions
4.Low debt to equity ratio is a concern

Opportunities

1. Geographical expansion
2.Philanthropic efforts
3.Online presence and brand building

4. Energy and Vascular business

Threats

1.Focus on continuous innovation
2.Recently spun off from parent company – Tyco International
3.Strong management needed to guide company through difficult period

4.Conformance to ethical and legal issues

5. Huge debt constrains management from exploring growth opportunities

Covidien Competition

Competitors

Below are the 2 main Covidien competitors :

1.C.R. Bard Inc
2.Johnson & johnson


The brandguide table above concludes the Covidien SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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