Covidien SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Covidien analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Covidien SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Covidien to benchmark its business & performance as compared to the competitors and industry. Covidien is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Covidien competitors and includes Covidien target market, segmentation, positioning & Unique Selling Proposition (USP).

Covidien SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Covidien Brand Analysis
Parent Company

Covidien

Category

Healthcare

Sector

Pharma and Healthcare

Tagline/ Slogan

Positive results for life

USP

Value system of accountability, compassion, collaboration and diversity

Covidien STP
Covidien Segmentation

Medical devices and supplies, imaging solutions, and pharmaceuticals worldwide, for use in both the clinical setting and at home.

Covidien Target Market

Hospitals, surgical centers, imaging centers, drug manufacturers, pharmacies, and other retailers

Covidien Positioning

Innovative medical solutions for better patient outcomes and delivers value through clinical leadership and excellence

Covidien SWOT Analysis
Covidien Strengths

Below are the Strengths in the SWOT Analysis of Covidien:

1. Diverse portfolio of products
2. One of the few global healthcare products leader
3. Commitment to social responsibility
4. Niche market leader

5. Brand name is strong in the healthcare industry

Covidien Weaknesses

Here are the weaknesses in the Covidien SWOT Analysis:

1. Expiring patents is a concern
2.Young company compared to competitors
3.Weak history of partnerships, acquistions
4.Low debt to equity ratio is a concern

Covidien Opportunities

Following are the Opportunities in Covidien SWOT Analysis:

1. Geographical expansion
2.Philanthropic efforts
3.Online presence and brand building

4. Energy and Vascular business

Covidien Threats

The threats in the SWOT Analysis of Covidien are as mentioned:

1.Focus on continuous innovation
2.Recently spun off from parent company – Tyco International
3.Strong management needed to guide company through difficult period

4.Conformance to ethical and legal issues

5. Huge debt constrains management from exploring growth opportunities

Covidien Competition
Competitors

Below are the top 2 Covidien competitors:

1.C.R. Bard Inc
2.Johnson & johnson


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Covidien. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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