Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Covidien analyses the brand by its strengths, weaknesses, opportunities & threats. In Covidien SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Covidien to benchmark its business & performance as compared to the competitors. Covidien is one of the leading brands in the pharma and healthcare sector.
The table below lists the Covidien SWOT (Strengths, Weaknesses, Opportunities, Threats), top Covidien competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Value system of accountability, compassion, collaboration and diversity
Medical devices and supplies, imaging solutions, and pharmaceuticals worldwide, for use in both the clinical setting and at home.
Hospitals, surgical centers, imaging centers, drug manufacturers, pharmacies, and other retailers
Innovative medical solutions for better patient outcomes and delivers value through clinical leadership and excellence
SWOT Analysis of Covidien
Below are the Strengths in the SWOT Analysis of Covidien:
1. Diverse portfolio of products 2. One of the few global healthcare products leader 3. Commitment to social responsibility 4. Niche market leader
5. Brand name is strong in the healthcare industry
Here are the weaknesses in the Covidien SWOT Analysis:
1. Expiring patents is a concern 2.Young company compared to competitors 3.Weak history of partnerships, acquistions 4.Low debt to equity ratio is a concern
Following are the Opportunities in Covidien SWOT Analysis:
1. Geographical expansion 2.Philanthropic efforts 3.Online presence and brand building
4. Energy and Vascular business
The threats in the SWOT Analysis of Covidien are as mentioned:
1.Focus on continuous innovation 2.Recently spun off from parent company – Tyco International 3.Strong management needed to guide company through difficult period
4.Conformance to ethical and legal issues
5. Huge debt constrains management from exploring growth opportunities
Below are the top 2 competitors of Covidien:
1.C.R. Bard Inc 2.Johnson & johnson
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Covidien. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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