SWOT Analysis of Covidien with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Covidien |
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Parent Company |
Covidien |
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Category |
Healthcare |
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Sector |
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Tagline/ Slogan |
Positive results for life |
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USP |
Value system of accountability, compassion, collaboration and diversity |
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Covidien STP |
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Segment |
Medical devices and supplies, imaging solutions, and pharmaceuticals worldwide, for use in both the clinical setting and at home. |
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Target Group |
Hospitals, surgical centers, imaging centers, drug manufacturers, pharmacies, and other retailers |
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Positioning |
Innovative medical solutions for better patient outcomes and delivers value through clinical leadership and excellence |
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Covidien SWOT Analysis |
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Strengths |
1. Diverse portfolio of products 5. Brand name is strong in the healthcare industry |
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Weaknesses |
1. Expiring patents is a concern |
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Opportunities |
1. Geographical expansion 4. Energy and Vascular business |
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Threats |
1.Focus on continuous innovation 4.Conformance to ethical and legal issues 5. Huge debt constrains management from exploring growth opportunities |
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Covidien Competition |
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Competitors |
1.C.R. Bard Inc |
The brandguide table above concludes the Covidien SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Covidien. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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