Becton Dickinson SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 3001

SWOT Analysis of Becton Dickinson with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Becton Dickinson

Parent Company

Becton Dickinson and Company




Medical equipment

Tagline/ Slogan

Helping all people live healthy lives


Become the organization most known for eliminating unnecessary suffering and death from disease, and in so doing, become one of the best performing companies in the world.



Medical supplies, devices, laboratory equipment and diagnostic products

Target Group

healthcare institutions, life science researchers, clinical laboratories, industry and the general public.


Treat each other with respect, We do what is right, We always seek to improve, We accept personal responsibility

SWOT Analysis


1. International operations
2. Wide and diverse product portfolio
3. History of more than a century
4. Social commitment and focus on sustainability

5. Strong brand presence and diverse operations make it a strong player


1.Company earns more revenues from outside US markets
2.Instances of product recall in the past weaken image
3.Low market capitalization compared to abbott and baxter international


1. Opportunities to explore US markets
2.Increasing partnerships and mergers with other firms
3.pricing power due to immunity from economic forces


1.Competition joining forces
2.Government interventions
3.Licensing of technology and products



1.Abbott Laborotories
2.Baxter International Inc
3.Covidien plc

The table above concludes the Becton Dickinson SWOT analysis along with its marketing and brand parameters.


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