Health Net SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1640

SWOT Analysis of Health Net with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Health Net

Parent Company

Health Net


Health care


Managed care

Tagline/ Slogan

Health in balance


Health Net Mobile App which received numerous awards



Health plans and government contracts subsidiaries

Target Group

Government contracts and commercial operations


When it comes to your health there’s more than one right answer

SWOT Analysis


1. One of the largest publicly traded managed care companies in the

2. Diverse service offerings enabling to address customer needs
3. Ability to meet the growing demand for tailored network products

4. Healthcare benefit services through individual, Medicare, Medicaid and TRICARE and Veterans Affairs programs to its 5.6+ million members


1. Heavy reliance on government programs
2. Relatively narrow geographic focus is competitive disadvantage
3. Litigations relating to information security issues


1. Focus on Dual eligibles segment
2. Outsourcing IT activities likely to help save operating costs
3. Aging US population to drive demand for health care services

4. Services through mobile applications


1. Health Care Reform could limit profitability
2. State level insurance reform proposals likely to affect the company’s profitability
3.Economic downturn and government reforms are a constant threat



1. Aetna Incorporated
2. CIGNA Corporation
3. WellPoint Inc.

The table above concludes the Health Net SWOT analysis along with its marketing and brand parameters.


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