Health Net SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 1963
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SWOT Analysis of Health Net with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Health Net

Parent Company

Health Net

Category

Health care

Sector

Pharma and Healthcare

Tagline/ Slogan

Health in balance

USP

Health Net Mobile App which received numerous awards

Health Net STP

Segment

Health plans and government contracts subsidiaries

Target Group

Government contracts and commercial operations

Positioning

When it comes to your health there’s more than one right answer

Health Net SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Health Net :

1. One of the largest publicly traded managed care companies in the

US
2. Diverse service offerings enabling to address customer needs
3. Ability to meet the growing demand for tailored network products

4. Healthcare benefit services through individual, Medicare, Medicaid and TRICARE and Veterans Affairs programs to its 5.6+ million members

Weaknesses

1. Heavy reliance on government programs
2. Relatively narrow geographic focus is competitive disadvantage
3. Litigations relating to information security issues

Opportunities

1. Focus on Dual eligibles segment
2. Outsourcing IT activities likely to help save operating costs
3. Aging US population to drive demand for health care services

4. Services through mobile applications

Threats

1. Health Care Reform could limit profitability
2. State level insurance reform proposals likely to affect the company’s profitability
3.Economic downturn and government reforms are a constant threat

Health Net Competition

Competitors

Below are the 3 main Health Net competitors :

1. Aetna Incorporated
2. CIGNA Corporation
3. WellPoint Inc.


The brandguide table above concludes the Health Net SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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