CR Bard SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 2110

SWOT Analysis of CR Bard with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CR Bard

Parent Company

CR Bard




Medical Equipment

Tagline/ Slogan

Advancing the delivery of healthcare


Dedicated to pursuing technological innovations that offer superior clinical benefits while helping to reduce overall costs



Manufacture of medical equipments

Target Group

Manufacture of vascular, urology, oncology and surgical specialty products


Core values of Quality, Integrity, Service, and Innovation

SWOT Analysis


1. 100+ Years of Medical Technology Innovation
2. Well known industry associations - sponsor of the AdvaMed Code of Ethics
3. Best known for having introduced the Foley catheter in 1934


1. Weak brand equity
2.Product portfolio and geographical presence


1. Anticipating and exceeding customer expectations
2. Encourage inventive concepts and solutions from our employees and from inventors and physicians
3. Communicate effectively, to remove obstacles, and to provide the tools needed  to achieve excellence


1.Reimbursement risks
2.Technological advancements and government interventions



1. Johnson & Johnson
2. Boston Scientific Corporation
3. B. Braun Melsungen AG

The table above concludes the CR Bard SWOT analysis along with its marketing and brand parameters.


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