CR Bard SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of CR Bard analyses the brand/company with its strengths, weaknesses, opportunities & threats. In CR Bard SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CR Bard to benchmark its business & performance as compared to the competitors and industry. CR Bard is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top CR Bard competitors and includes CR Bard target market, segmentation, positioning & Unique Selling Proposition (USP).

CR Bard SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
CR Bard Brand Analysis
Parent Company

CR Bard




Pharma and Healthcare

Tagline/ Slogan

Advancing the delivery of healthcare


Dedicated to pursuing technological innovations that offer superior clinical benefits while helping to reduce overall costs

CR Bard Segmentation

Manufacture of medical equipments

CR Bard Target Market

Manufacture of vascular, urology, oncology and surgical specialty products

CR Bard Positioning

Core values of Quality, Integrity, Service, and Innovation

CR Bard SWOT Analysis
CR Bard Strengths

Below are the Strengths in the SWOT Analysis of CR Bard:

1. 100+ Years of Medical Technology Innovation
2. Well known industry associations - sponsor of the AdvaMed Code of Ethics
3. Best known for having introduced the Foley catheter in 1934

CR Bard Weaknesses

Here are the weaknesses in the CR Bard SWOT Analysis:

1. Weak brand equity
2.Product portfolio and geographical presence

CR Bard Opportunities

Following are the Opportunities in CR Bard SWOT Analysis:

1. Anticipating and exceeding customer expectations
2. Encourage inventive concepts and solutions from our employees and from inventors and physicians
3. Communicate effectively, to remove obstacles, and to provide the tools needed  to achieve excellence

CR Bard Threats

The threats in the SWOT Analysis of CR Bard are as mentioned:

1.Reimbursement risks
2.Technological advancements and government interventions

CR Bard Competition

Below are the top 3 CR Bard competitors:

1. Johnson & Johnson
2. Boston Scientific Corporation
3. B. Braun Melsungen AG

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to CR Bard. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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