Sonova Holding SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1667

SWOT Analysis of Sonova Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sonova Holding

Parent Company

Sonova Group


Health care


Medical equipment

Tagline/ Slogan

Pioneers in hearing


Innovation is deeply embedded in the DNA



Medical equipment

Target Group

Hearing aids and systems


Innovation leader in the global hear caring market

SWOT Analysis


1. The leading provider of hearing systems
2. Global presence in more than 90 countries and employs over 8,000 people
3. Own wholesale network and distributes its products through independent distributors


1.Generate new products to make a difference
2.Focus on true innovation to sustainable success in industry
3.Improve global partner network of professionals


1.Partnership with boots UK – Similar partnerships can drive growth
2.Social campaigns can create a major impact on brand publicity


1.Competitive industry
2.Focus on research capabilities



1. GN Store Nord A/S
2. Siemens Healthcare
3. Amplifon S.p.A.

The table above concludes the Sonova Holding SWOT analysis along with its marketing and brand parameters.


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