Sonova Holding SWOT Analysis, USP & Competitors

Posted in Pharma and Healthcare, Total Reads: 1837
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SWOT Analysis of Sonova Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sonova Holding

Parent Company

Sonova Group

Category

Health care

Sector

Pharma and Healthcare

Tagline/ Slogan

Pioneers in hearing

USP

Innovation is deeply embedded in the DNA

Sonova Holding STP

Segment

Medical equipment

Target Group

Hearing aids and systems

Positioning

Innovation leader in the global hear caring market

Sonova Holding SWOT Analysis

Strengths

1. The leading provider of hearing systems
2. Global presence in more than 90 countries and employs over 8,000 people
3. Own wholesale network and distributes its products through independent distributors

Weaknesses

1.Generate new products to make a difference
2.Focus on true innovation to sustainable success in industry
3.Improve global partner network of professionals

Opportunities

1.Partnership with boots UK – Similar partnerships can drive growth
2.Social campaigns can create a major impact on brand publicity

Threats

1.Competitive industry
2.Focus on research capabilities

Sonova Holding Competition

Competitors

1. GN Store Nord A/S
2. Siemens Healthcare
3. Amplifon S.p.A.


The brandguide table above concludes the Sonova Holding SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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