SWOT Analysis of Sonova Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Sonova Holding |
|
Parent Company |
Sonova Group |
Category |
Health care |
Sector |
|
Tagline/ Slogan |
Pioneers in hearing |
USP |
Innovation is deeply embedded in the DNA |
Sonova Holding STP |
|
Segment |
Medical equipment |
Target Group |
Hearing aids and systems |
Positioning |
Innovation leader in the global hear caring market |
Sonova Holding SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sonova Holding : 1. The leading provider of hearing systems |
Weaknesses |
1.Generate new products to make a difference |
Opportunities |
1.Partnership with boots UK – Similar partnerships can drive growth |
Threats |
1.Competitive industry |
Sonova Holding Competition |
|
Competitors |
Below are the 3 main Sonova Holding competitors : 1. GN Store Nord A/S |
The brandguide table above concludes the Sonova Holding SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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