Sonova Holding SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 2057

SWOT Analysis of Sonova Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sonova Holding

Parent Company

Sonova Group


Health care


Pharma and Healthcare

Tagline/ Slogan

Pioneers in hearing


Innovation is deeply embedded in the DNA

Sonova Holding STP


Medical equipment

Target Group

Hearing aids and systems


Innovation leader in the global hear caring market

Sonova Holding SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sonova Holding :

1. The leading provider of hearing systems
2. Global presence in more than 90 countries and employs over 8,000 people
3. Own wholesale network and distributes its products through independent distributors


1.Generate new products to make a difference
2.Focus on true innovation to sustainable success in industry
3.Improve global partner network of professionals


1.Partnership with boots UK – Similar partnerships can drive growth
2.Social campaigns can create a major impact on brand publicity


1.Competitive industry
2.Focus on research capabilities

Sonova Holding Competition


Below are the 3 main Sonova Holding competitors :

1. GN Store Nord A/S
2. Siemens Healthcare
3. Amplifon S.p.A.

The brandguide table above concludes the Sonova Holding SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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