Varian Medical Systems SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1865

SWOT Analysis of Varian Medical Systems with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Varian Medical Systems

Parent Company

Varian Medical Systems


Health care


Medical equipment

Tagline/ Slogan

A partner for life


We equip the world with new tools



Medical Equipment

Target Group

Oncology , X – Ray , security and inspection products


Focus energy on saving lives

SWOT Analysis


1. World's leading manufacturer of medical devices and software for treating cancer and other medical conditions with radiotherapy, radio surgery, proton therapy, and brachy therapy
2. More than 6,000 of Varian's medical products are in service
3. Global presence


1.Limited acquisition history
2.Need to diversify across geographies and across product lines
3.Develop a brand equity and strong sales channel


1.Demographic trends are favorable
2.Universal health care
3.Less sensitive to economic changes


1.Government interventions can be positive or negative
2.Competitive industry



1. Accuray Incorporated
2. Elekta AB (publ)
3. Siemens Healthcare (privately held)

The table above concludes the Varian Medical Systems SWOT analysis along with its marketing and brand parameters.


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