Adcock Ingram SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 3895

SWOT analysis of Adcock Ingram analyses the brand/company with its strengths, weaknesses, opportunities & threats. Adcock Ingram is one of the leading brands in the pharma and healthcare sector. The table below also lists the top Adcock Ingram competitors and elaborates Adcock Ingram segmentation, targeting, positioning & USP.

Adcock Ingram

Parent Company

Adcock Ingram




Pharma and Healthcare

Tagline/ Slogan

Adding value to life


Heritage quality and integrity

Adcock Ingram STP


Health and wellness, addiction awareness

Target Group

Healthcare professionals operating in these areas


Adcock Ingram operates in several unique areas: addiction awareness, Alzheimer’s disease, Anti –retroviral Portfolios

Adcock Ingram SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Adcock Ingram. Strengths are:

1. Trusted brand and good position in the industry
2. The company's consumer healthcare division focuses on consumer health, personal care, and household hygiene products, which are distributed to cash and carry and retail outlets
3. Unique addiction awareness regime
4. The website of the brand is very interactive and consulting in nature

5. One of the leading companies in South Africa

6. It has well established brands like Cosmelite, Flucos, Jactocos, Vonder


Here are the weaknesses in the Adcock Ingram SWOT Analysis:

1. The products and services listed on the site may be available only in certain parts of the country
2.The drugs administered under self-medication regime, if cause a trouble to any consumer can result in a huge legal and human rights fiasco
3. The brand relies heavily on African market and has limited presence in emerging markets


Following are the Opportunities in Adcock Ingram SWOT Analysis:

1. Company can explore and exploit are sized up and its growth potential assessed in the profile
2. Tie-ups with global pharma brands and hospitals
3. Strategic collaboration with other companies. For example, Novo Nordisk announced a strategic collaboration with Adcock Ingram on the marketing, promotion and distribution of its Hormone Replacement Therapy (HRT) Portfolio


The threats in the SWOT Analysis of Adcock Ingram are as mentioned:

1. Economic recession affects prescription pharmaceutical business
2. Growing competition and lower profitability

3. The intricacies of manufacturing and pricing, and the shrinking spending power of consumers, which have hit the ‘over-the-counter’ profits badly

Adcock Ingram Competition


Below are the top 3 Adcock Ingram competitors:

1. Cipla Medpro
2.Aspen Pharma
3.Litha Pharma


The brandguide table above concludes the Adcock Ingram SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Adcock Ingram. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin