Ascent Hearing Care SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 2460

SWOT analysis of Ascent Hearing Care analyses the brand/company with its strengths, weaknesses, opportunities & threats. Ascent Hearing Care is one of the leading brands in the pharma and healthcare sector. The table below also lists the top Ascent Hearing Care competitors and elaborates Ascent Hearing Care segmentation, targeting, positioning & USP.

Ascent Hearing Care

Parent Company

Ascent Hearing Care

Category

Audiology and hearing

Sector

Pharma and Healthcare

Tagline/ Slogan

-

USP

Ascent Hearing Care is a UK high street retailer of hearing aids and assistive listening devices

Ascent Hearing Care STP

Segment

People with auditory problems

Target Group

Healthcare professionals operating in these areas, individuals with hearing troubles

Positioning

One stop solution to all your hearing aids and assistive listening devices

Ascent Hearing Care SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ascent Hearing Care. Strengths are:

1. One of a kind service provider for hearing consultation
2. The website also functions as an information resource concerning hearing aids and hearing health
3. The retail shop is a trusted stop for all the hearing aid equipment
4. The store also provide free consultation

5. The company advertises through magazines and mail campaigns

Weaknesses

Here are the weaknesses in the Ascent Hearing Care SWOT Analysis:

1. Relatively narrow geographic focus is competitive disadvantage
2. Untapped markets due to lack of relationship with suppliers and other partners

Opportunities

Following are the Opportunities in Ascent Hearing Care SWOT Analysis:

1. Services through mobile applications
2. With increasing aging US population is expected to drive demand for hearing aids and assistive listening devices
3.Collaborative tie ups with hospitals, clinics, medical professionals etc.

Threats

The threats in the SWOT Analysis of Ascent Hearing Care are as mentioned:

1. Competition from local hearing clinics
2.The products require constant innovation to maintain the edge over the competitors

Ascent Hearing Care Competition

Competitors

Below are the top 3 Ascent Hearing Care competitors:

1. The Hearing Company
2. Cubex: Independent Hearing Aid Audiologists
3. The Tinnitus Clinic

 

The brandguide table above concludes the Ascent Hearing Care SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Ascent Hearing Care. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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