CapeRay SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 873

SWOT Analysis of CapeRay with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Medical equipment



Tagline/ Slogan



Works in the niche segment of manufacturing and supplying medical imaging equipment for the diagnosis of breast cancer



Hospitals, Oncologists, Clinics who perform mammography

Target Group

Healthcare professionals operating in these areas


Combines the attributes of each modality to improve the sensitivity and specificity for detecting breast cancer

SWOT Analysis


1. CapeRay is committed to the manufacture of breast screening equipment using the latest advanced technology
2. Extensive research to develop an innovative approach for breast cancer diagnosis
3. Combines the best of low dose X-rays and ultrasound to enhance clinicians’ ability to detect breast cancer

4.Strong brand image in the country

5. One of the biggest companies in South Africa in the sector


1. The brand relies heavily on African market and has limited presence in emerging markets
2. Immense focus on technological advancements and research capabilities


1. Increasing awareness in the society about breast cancer and promoting regular check-ups among women at an early age
2. Not affected by economic climate 
3.Tie ups with large hospitals can be a huge opportunity


1.Capital intensive manufacturing segment
2. Need for continuous innovation
3.Stringent government rules and quality control measures



1. Siemens Africa
2. Hologic
3. Abbott Laboratories


The table above concludes the CapeRay SWOT analysis along with its marketing and brand parameters.


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