General Healthcare Group SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1387

SWOT Analysis of General Healthcare Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

General Healthcare Group

Parent Company

General Healthcare Group


Healthcare services



Tagline/ Slogan



Leading provider of independent health care services in the UK



People in need of surgery or health consultation

Target Group

NHS patients, Self-funding patients, insured patients


A complete healthcare solution

SWOT Analysis


1. Have a well deserved reputation for consistent achievement in these areas throughout the independent health care sector
2. Clinical excellence, quality of service and efficiency
3. Strong revenue and profit growth during a challenging year
4. Runs around 70 hospitals across UK

5. It also owns BMI Healthcare which is UKs largerst


1. Limited services line means limited market share
2.Limited presence across geographies


1.To maximise the potential of GHG hospitals Apax formed a consortium of investors with complementary expertise
2. Expansion to other countries and within UK
3. Offer treatment for children


1.Small private clinics located at convenient distances
2.Specialty hospitals in UK
3.Changes in Insurance plans or government policies



1. Bassetlaw Hospital
2. Royal United Hospital
3. Hinchingbrooke Hospital


The table above concludes the General Healthcare Group SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to General Healthcare Group. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on: