Healthscope SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 2631
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SWOT Analysis of Healthscope with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Healthscope

Parent Company

Healthscope

Category

Hospitals, Pathology laboratories

Sector

Pharma and Healthcare

Tagline/ Slogan

-

USP

Operation of private hospitals, pathology testing services

Healthscope STP

Segment

People in need of medical, surgical, specialised rehabilitation and mental health

Target Group

High acuity metropolitan hospitals, some co-located with public hospitals, as well as regional and suburban hospitals

Positioning

Leading private healthcare services providers operating private hospitals, Australian pathology and medical centres, and international pathology

Healthscope SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Healthscope. Strengths are:

1. Healthscope also operates an expanding network of pathology services in New Zealand, Malaysia, Singapore and Vietnam
2. Many hospitals, dedicated mental health hospitals and rehabilitation facilities
3. The provision of pathology testing services and the operation of medical centres in Australia

4. Industry leader in driving quality and innovation

Weaknesses

Here are the weaknesses of Healthscope :

1. Despite being a strong  brand, had a limited market share due to international competitors
2. Strict govt regulations and policies affects operational efficiency

Opportunities

Following are the Opportunities of Healthscope :

1. Healthscope operates in different segments which may result in loss of focus
2. Increasing stringency in rules upa announced a landmark agreement that sets a new quality benchmark between a private healthcare provider and health insurer
2. Reaching emerging economies through tie ups and associations
3. Increasing awareness of healthcare solutions

Threats

The threats of Healthscope are as mentioned :

1. Healthscope opera and regulations of running a hospital

Healthscope Competition

Competitors

Below are the 3 main Healthscope competitors :

1. Pulse Health Group
2. St John of God Health Care
3. Ramsay Health Care

 

The brandguide table above concludes the Healthscope SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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