IQnovate SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 744
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SWOT Analysis of IQnovate with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

IQnovate

Parent Company

IQnovate

Category

Pharmaceuticals

Sector

Healthcare

Tagline/ Slogan

Life Science Organization

USP

IQnovate provides intellectual property asset management services and scientific advice to the global biopharmaceutical industry

STP

Segment

Companies who require end-to-end drug development services to pharmaceuticals, biotech and medical device companies

Target Group

Pharmaceutical, biotechnology and medical device
companies

Positioning

We provide intellectual property asset management services and
scientific advice to the global biopharmaceutical industry. Whether the asset is a pharmaceutical, medical device, technology platform or a product in development, IQnovate will effectively manage your asset
through its complete life cycle.

SWOT Analysis

Strengths

1. They help emerging companies with their development strategy, taking their product from pre-clinical to clinical development and commercialization
2. Their Medical & Scientific Affairs team works together with our clients to drive all aspects of product marketing and commercialization activities
3. Vendor Management of Outsourced Services (eg Biostats, Data Management, Drug Depot, Central Labs, IVRS, ePRO etc)
4. New entry gives it an opporunity to use technologically advanced systems

Weaknesses

1. Investments in research and development
2.Competitive nature of the industry with immense focus on technological advancements and research capabilities

Opportunities

1. It is looking to partner with - companies with a track record of commercialization success
2. With rising awareness about lifestyles in corporate life, the scope of such services widens
3.Increasing awareness about benefits of different assessment tests in organizations

Threats

1. The company acquires biotech companies, technology and expertise and hence a threat to its culture is infused ever more deeply
2. Pricing pressures
3. Technological problems

Competition

Competitors

1. AusBiotech
2. Cochear Ltd.
3. Florigene

 

The table above concludes the IQnovate SWOT analysis along with its marketing and brand parameters.

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