Kind Consumer SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 2064

SWOT Analysis of Kind Consumer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kind Consumer Limited

Parent Company

Kind Consumer Limited


Inhalation device



Tagline/ Slogan

Saving lives, changing an industry


Non-tobacco based medicinal nicotine inhalation device



All the people who smoke and Hospitals, Clinics

Target Group

Heavy Smokers and Doctors who practice in respiratory health problems


Focuses on developing novel inhalation technologies to address some of the most significant global healthcare challenges

SWOT Analysis


1. The technology is based around the pharmaceutical design concepts of metered-dose inhalers
2. The inhaler contains no tobacco and does not involve combustion, electronics or heat of any nature in its operation
3. If someone wants to give up smoking but finds it too difficult to quit because they still crave nicotine then using a product like this could be the break-through they need

4. The company has a strong presence in the UK market


1. Largely dependent on UK’s market for revenue generation
2. Limited presence in emerging markets
3. High reliance on its only powerful product  nicotine inhaler


1 .Partner with multinational pharmaceutical companies seeking access to the fast growing MENA markets
2. The company is currently seeking a marketing authorisation for the product from the UK's Medicines and Healthcare Products Regulatory Agency.
3. Only a few of smokers receiving NRT therapy attained sustained abstinence for six months, albeit twice the rate of placebo treatment


1. Technological problems
2. Intense competition with continuous evolution in technology
3. Licensing of technology and products



1.Nicotine patches
2.Nicotine nasal spray

The table above concludes the Kind Consumer SWOT analysis along with its marketing and brand parameters.


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