TBS GB SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1257

SWOT Analysis of TBS GB with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Telematic and Biomedical Services


Medical Equipment Service



Tagline/ Slogan



It is the largest service provider of biomedical, endoscopy, telemedicine and healthcare related IT technologies in Europe



Bio Science and Medical

Target Group

ProductsBiomedical Engineering, Flexible Endoscopy, Rigid Endoscopy, Telehealth and Telecare


It is the largest multivendor service provider in the fields of biomedical, endoscopy, telemedicine and healthcare related IT technologies

SWOT Analysis


1. Global diversified health company with focus on medical devices, pharmaceuticals and biotechnology
2. Focus on environmental issues
3. Strong financial performance

4.Strong history of innovation and service

5. Strong relations with GE lends lots of expertise


1. Competitive nature of the industry with immense focus on technological advancements and research capabilities
2. Huge investments of both time and money are required to develop a new technology
3. Limited presence in emerging markets


1. Increased global presence can boost image
2.Environment friendliness can be an opportunity
3.Pricing power in industry


1.Updated R&D with competition
2.Entanglement in legal issues
3.Controversies gives negative publicity



1. Southwest Medical Limited
2. BTL Medical Equipment
3. Burtons Medical Equipment


The table above concludes the TBS GB SWOT analysis along with its marketing and brand parameters.


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