Allen & Hanburys SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 822

SWOT Analysis of Allen & Hanburys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Allen & Hanburys

Parent Company

Glaxo Laboratories





Tagline/ Slogan



Allen & Hanburys develops, manufactures and markets pharmaceutical products in key therapeutic areas.



Therapeutic areas such as oncology, diabetes and cardiovascular diseases

Target Group

Healthcare professionals, doctors & hospitals


Allen & Hanburys aims to provide better access to medicines by delivering high quality, cost effective products to patients

SWOT Analysis


1. Powerful combination of quality products and extensive sales and marketing capabilities sets it apart

2. Successful research and development team

3. Attractive licensing partners

4.  Identifying and developing new generic pharmaceutical products

5. Strong parent brand Glaxo added a lot of brand value


1. Largely dependent on UK’s market for revenue generation

2. Limited presence in emerging markets


1. Partner with multinational pharmaceutical companies seeking access to the fast growing MENA markets

2. A strong product pipeline, focused on FDA approved and high-quality products in key therapeutic areas such as oncology, diabetes and cardiovascular diseases


1. Stringent drug development guidelines

2. Competition coming up with effective drugs

3. Strict government policies relating to the pharmaceuticals industry



1. Phytopharm
2. 3M Healthcare Ltd.
3. Abbott Laboratories Ltd.

4. Hikima Pharmaceuticals Ltd.

The table above concludes the Allen & Hanburys SWOT analysis along with its marketing and brand parameters.


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