Crookes Healthcare SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 1362

SWOT analysis of Crookes Healthcare analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Crookes Healthcare SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Crookes Healthcare to benchmark its business & performance as compared to the competitors and industry. Crookes Healthcare is one of the leading brands in the pharma and healthcare sector. The table below also lists the top Crookes Healthcare competitors and elaborates Crookes Healthcare market segmentation, target group, positioning & Unique Selling Proposition (USP).

Crookes Healthcare SWOT, Competitors, Marketing STP & Brand analysis Table
Crookes Healthcare Brand Analysis
Parent Company

Reckitt Benckiser Group




Pharma and Healthcare

Tagline/ Slogan



It discovers, develops, manufactures, and markets some of the most well-known health remedies and over-the-counter medicines.

Crookes Healthcare STP

Over-the counter medicines, household name generic and specialty medicines.

Target Group

People who seek OTC medication for generic ailments, Healthcare professionals, doctors & hospitals


Crookes designs OTC medicines to help relieve common conditions that may only last for a short time enabling people to help themselves.

Crookes Healthcare SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Crookes Healthcare. Strengths are:

1. A wide portfolio of brands, global presence
2. High penetration - OTC medicines are found not only in pharmacies, but also on supermarket shelves, local stores, etc.
3. Well established flagship brands such as Strepsils.
4. Excellent research and development (R&D) creating innovative and breakthrough products

5. One of the most recognized pharmaceutical brands in the UK


Here are the weaknesses in the Crookes Healthcare SWOT Analysis:

1. Tough competition from other major pharma brands means limited scope for market share growth
2. High reliance on few blockbuster drugs


Following are the Opportunities in Crookes Healthcare SWOT Analysis:

1 Strategic agreements with other pharmaceutical companies and organizations to boost its research.

2. Increasing awareness about healthcare needs

3. Global penetration through mergers and acquisitions

4. Increasing demand for quality healthcare solutions


The threats in the SWOT Analysis of Crookes Healthcare are as mentioned:

1. Stringent drug development guidelines

2. Competition coming up with effective drugs

3. Strict govt policies relating to the pharma industry

4. Highly individualistic nature of consumer-behaviour activity.

Crookes Healthcare Competition

1. Glaxo Smith Kline

The brandguide table above concludes the Crookes Healthcare SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Crookes Healthcare. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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