Henley Hearing SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 1214

SWOT Analysis of Henley Hearing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Henley Hearing

Parent Company

Henley Hearing


Hearing aid healthcare


Pharma and Healthcare

Tagline/ Slogan



It specializes in designer digital hearing aids.

Henley Hearing STP


It supplies digital assistive devices to those who are hard of hearing.

Target Group

Healthcare professionals, doctors & hospitals


Henley provides hearing aid healthcare to people who get delayed treatment of their hearing loss through cost and vanity.

Henley Hearing SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Henley Hearing. Strengths are:

1. UK's first hearing aid healthcare company to specialise in designer digital hearing aids
2. High experience in the industry
3. High gross margins and High barriers to entry

4. One of the few companies serving a high demand gap in the market


Here are the weaknesses of Henley Hearing :

1. Limited visibility and low brand awareness
2. Competitors can offer similar products quickly hence affect market share


Following are the Opportunities of Henley Hearing :

1. Increase in sales through online expansion
2. Affiliate relations with related store owners and vendors
3. Development of proprietary products


The threats of Henley Hearing are as mentioned :

1. Changes in regulations can impact the business
2. Products are already sold by major competitors
3. Increase in price inputs can cause upward pricing

Henley Hearing Competition


Below are the 3 main Henley Hearing competitors :

1. Phonak
2. Scrivens
3. Live Well

The brandguide table above concludes the Henley Hearing SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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