SWOT Analysis of Barchester Healthcare with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Barchester Healthcare |
|
Parent Company |
Barchester Healthcare Ltd. |
Category |
Nursing and residential care home services |
Sector |
|
Tagline/ Slogan |
Celebrating Life. |
USP |
Barchester Healthcare was listed in the Sunday Times Top 25 Big Companies to Work for in 2013 – an award voted for by staff. |
Barchester Healthcare STP |
|
Segment |
Patients who are physically frail or suffering from the onset of dementia, chronic neurological conditions, or require respite care, intermediate care and rehabilitation, terminal care |
Target Group |
Specialist care and support services for people with learning difficulties, mental health problems, dementia and complex behavior presentation, brain disorders and physical disabilities |
Positioning |
BH specializes in delivering top quality care in their well staffed, comfortable, secure and happy homes to individuals. |
Barchester Healthcare SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Barchester Healthcare : 1. Clear vision and focus to provide services to the customers. 5. A number of specialized care options – Nursing Care, Dementia, Assisted Living, etc 6. The brand has its presence at over 200+ locations |
Weaknesses |
1. Limited focus on expanding beyond UK 2. Narrow focus on open events not partnership activities 3. Services too stretched for additional activity |
Opportunities |
1. Active volunteer committee willing to plan and organise events 2. Patients active in the care homes can be asked for their opinions and suggestions 3.With increase in focus on healthcare, care homes have opportunity to expand geographically |
Threats |
1. Confidentiality of patients is at risk 2.Patient coerced to do things they do not wish to do 3. Rising costs of raw materials and fluctuating economies |
Barchester Healthcare Competition |
|
Competitors |
Below are the 3 main Barchester Healthcare competitors : 1. Bluebird Care |
The brandguide table above concludes the Barchester Healthcare SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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