Care Management Group SWOT Analysis, USP & Competitors

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SWOT Analysis of Care Management Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Care Management Group

Parent Company

Care Management Group Ltd.


Nursing and residential care home services



Tagline/ Slogan



CMG is the third largest care provider in the UK and has around 180 services, with 1800 staff.



Children and adults with learning disabilities, physical disabilities, chronic and enduring mental health needs, sensory and communication impairments and associated complex needs including challenging behavior

Target Group

Specialist care and support services for children and adults.


CMG is a leading provider of care and support for people with learning disabilities.

SWOT Analysis


1. Expertise in supporting people with particularly complex needs
2. Clear vision and focus to provide services to the customers.
3. Highly motivated, professional and enthusiastic staff.
4. First-class care and support to the customers.

5. A number of specialized care options – Nursing Care, Dementia, Assisted Living, etc


1. Limited focus on expanding beyond UK

2. Narrow focus on open events not partnership activities


1. Active volunteer committee willing to plan and organise events

2. Patients active in the care homes can be asked for their opinions and suggestions

3.With increase in focus on healthcare, care homes have opportunity to expand geographically


1. Confidentiality of patients is at risk

2.Patient coerced to do things they do not wish to do

3. Expanding services of competitors



1. Four Seasons Healthcare
2. Barchester Healthcare

The table above concludes the Care Management Group SWOT analysis along with its marketing and brand parameters.


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